Search Engine Marketing Manager

Smb Engine; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based options

Access to senior management

Training and support

Job summary

A digital marketing agency located in New York is looking for a versatile candidate experienced in managing SEM campaigns. Applicants should have a strong analytical background, demonstrating proficiency in Excel and Google Analytics, coupled with excellent communication skills to support clients' business goals. Candidates with AdWords certification and experience in SEO or marketing analytics will be prioritized. The position offers competitive salary and growth opportunities within the organization.

Qualifications

• Demonstrated experience managing AdWords & Bing campaigns.
• Experience with SEO, Marketing Analytics or Social Media Management.
• At least 2+ years of relevant experience.

Responsibilities

• Understand and support clients’ business goals.
• Research, design, and implement SEM campaigns.
• Provide detailed reporting of work activities and performance metrics.

Skills

Highly proficient in Excel

Proficient in Google Analytics

Aptitude for analytical reasoning

Excellent organizational skills

Strong written and verbal communication

Interpersonal and collaboration skills

Education

4 year degree in Marketing, Business or related field

Tools

AdWords

Bing

Job description

• Understand and support clients’ business goals.
• Research, design, and implement successful SEM campaigns.
• Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
• Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.

Desired Skills and Experience

Knowledge and Skills

• Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
• Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
• Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
• Excellent organizational and project management skills.
• Demonstrated aptitude for understanding consumer behavior.
• Ability to prioritize projects, pay attention to detail, and multi-task.
• Strong written and verbal communication skills.
• Function effectively under pressure and maintain a sense of humor.
• Strong interpersonal and collaboration skills.
• Willingness to help wherever needed.

Education and Experience

• 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
• 2+ years of experience with two or more of the following:
  • SEO
  • Website Usability
  • Marketing Analytics
  • Display Media Optimization
  • Social Media Management
• 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
• AdWords Certified a must
• Bing certifications a plus.
• Demonstrated experience with large campaigns is highly preferred.

What to expect:

• Competitive base salary commensurate with experience
• Performance-based options
• Access to senior management
• Ability to grow within the organizationTraining and support from all levels of the company