Salesforce/TargetX CRM Lead & Administrator

Washtenaw Community College,; Michigan; On-site; USD 78,000 - 85,000; Full time

Benefits offered by this job

Generous Paid Time Off

4:1 Employer Match for Retirement

Tuition reimbursement for outside WCC

Job summary

Washtenaw Community College seeks a CRM Administrator to provide expert TargetX/Salesforce support, conduct audits, gather requirements, configure and test, and train users. Responsible for daily CRM operations and ensuring proper utilization.

The role emphasizes optimizing performance, documenting procedures, and collaborating with stakeholders on CRM upgrades, data integrity, and reporting across enrollment and application processes.

Qualifications

• Bachelor’s degree or equivalent experience in business, information systems or related field.
• Five years of relevant admissions, registration, student services systems experience.
• Experience with CRM / ERP systems.
• Excellent organizational, oral and written communication skills.
• Ability to work with diverse groups and in a fast-paced environment.
• Ability to learn and leverage AI-supported tools.

Responsibilities

• Understand business needs and optimize CRM to support operations across the College.
• Gather, understand, and define business requirements with users.
• Review, analyze performance, modify systems, and create workflows/reports.
• Create and maintain CRM user, technical and operational documentation.
• Develop, implement, and test new CRM processes and troubleshooting solutions.
• Ensure data integrity and CRM system functionality to meet enrollment goals.
• Develop dashboards for application, enrollment, and retention metrics.
• Plan CRM projects with stakeholders and track progress.

Skills

CRM/ERP systems

Communication skills

Team collaboration

AI tools awareness

Education

Bachelor’s or Associate degree

Tools

Salesforce/TargetX

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Job description

Washtenaw Community College seeks a CRM Administrator to provide expert TargetX/Salesforce support, conduct audits, gather requirements, configure and test, and train users. Responsible for daily CRM operations and ensuring proper utilization.

The role emphasizes optimizing performance, documenting procedures, and collaborating with stakeholders on CRM upgrades, data integrity, and reporting across enrollment and application processes.