CRM Administrator

Washtenaw Community College,; Michigan; On-site; USD 78,000 - 85,000; Full time

Benefits offered by this job

Generous Paid Time Off

4:1 Employer Match for Retirement

Tuition reimbursement for outside WCC

Job summary

Washtenaw Community College seeks a CRM Administrator to provide expert TargetX/Salesforce support, conduct audits, gather requirements, configure and test, and train users. Responsible for daily CRM operations and ensuring proper utilization.

The role emphasizes optimizing performance, documenting procedures, and collaborating with stakeholders on CRM upgrades, data integrity, and reporting across enrollment and application processes.

Qualifications

• Bachelor’s degree or equivalent experience in business, information systems or related field.
• Five years of relevant admissions, registration, student services systems experience.
• Experience with CRM / ERP systems.
• Excellent organizational, oral and written communication skills.
• Ability to work with diverse groups and in a fast-paced environment.
• Ability to learn and leverage AI-supported tools.

Responsibilities

• Understand business needs and optimize CRM to support operations across the College.
• Gather, understand, and define business requirements with users.
• Review, analyze performance, modify systems, and create workflows/reports.
• Create and maintain CRM user, technical and operational documentation.
• Develop, implement, and test new CRM processes and troubleshooting solutions.
• Ensure data integrity and CRM system functionality to meet enrollment goals.
• Develop dashboards for application, enrollment, and retention metrics.
• Plan CRM projects with stakeholders and track progress.

Skills

CRM/ERP systems

Communication skills

Team collaboration

AI tools awareness

Education

Bachelor’s or Associate degree

Tools

Salesforce/TargetX

Ellucian Banner

Job description

Please see Special Instructions for more details.

Please complete all sections of the application and submit required documents.

Our college strives to make a positive difference in people’s lives through accessible and excellent educational programs and services.

Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.

Washtenaw Community College is an Equal Opportunity Employer.

• An inclusive, welcoming environment for our students, faculty & staff
• Generous Paid Time Off on top of 12 Paid Holidays
• 4:1 Employer Match for Retirement
• Tuition reimbursement for colleges outside WCC

Position Summary:

The CRM Administrator will provide technical expertise to TargetX/Salesforce ( CRM ) users throughout the College, while also carrying out vital audits, project support and administrative duties. Responsible for requirements gathering, TargetX/Salesforce configuration, testing, training and post deployment support. Provide expert level support and technical training to all users to assist in the proper utilization of the system. Manage daily technical operations related to CRM technology support.

The CRM Administrator has primary responsibility for optimizing the TargetX CRM performance, documenting the operation, support processes and procedures related to application processing, investigating and resolving technical online application errors, and communicating with internal and external stakeholders (vendors) as appropriate. This position will lead the effort to establish/refine policies, processes, and procedures related to maintenance, update, upgrade, integration, and development of the CRM recruitment and application environments.

Essential Duties include:

• This position will understand the business needs and formulate and optimize the CRM systems to best support operations across the College. This position will become an expert in day-to-day CRM operations and become a bridge between operations and systems.
• Work with users to gather, understand, and define business requirements.
• Responsible for reviewing, analyzing performance and occasionally modifying systems including testing and creating workflows and reports as requested.
• Create and maintain user, technical and operational documentation for CRM users
• Responsible for developing, implementing, and testing new CRM processes, as well as troubleshooting solutions to system problems.
• Works with internal constituents to ensure data integrity and that systems are appropriately functioning and to meet the long and short-term enrollment goals of the College.
• Develop dashboards for communicating application, enrollment, and retention metrics
• Plan and develop CRM projects with key stakeholders
• Track project performance, specifically to analyze the successful completion of short and long-term goals.
• Establish system processes to provide better monitoring and proactive management
• Responsible for implementing email and texting procedures utilizing CRM platform
• Work with stakeholders to document and update procedures manual(s) to ensure quality and efficiency for all operation functions.
• Collaborate with stakeholders and executive leadership for CRM – Salesforce platform roadmap of continuous improvement, adoption, and utilization.
• Manage Salesforce users, profiles, roles, permission sets and other administrative responsibilities.
• Ensure ongoing user adoption, support, training, architectural design, and custom development of activities as well as enhancements, upgrades, data conversions, release updates, data integration, and reporting for multiple areas.
• Utilize technology, including AI-enabled tools and software where appropriate, to support the effective performance of assigned duties, enhance productivity, improve communication and information management, support decision-making, and other responsibilities, while ensuring compliance with confidentiality requirements, institutional policies, procedures, and applicable regulations.

Minimum Qualifications:

Minimum Required Knowledge, Skills and Abilities:

• Bachelor’s degree or Associate degree and equivalent work experience in business, information systems or related field required.
• Five years of relevant and progressive admissions, registration, student services systems experience.
• Experience with CRM / ERP systems required.
• Excellent organizational skills as well as strong oral and written communication skills.
• Must be able to communicate effectively with diverse constituent groups, work successfully in cross-functional settings and function in a fast-paced environment.
• Highly motivated, results oriented individual with the ability to work independently and be a self‑starter.
• Ability to use workplace technology relevant to the position, including the capacity to learn and appropriately leverage emerging AI-supported tools.
• Ability to assess the accuracy and reliability of AI-generated content, maintain confidentiality, and apply sound judgment and ethical practices in the use of technology.

Preferred Qualifications:

• Salesforce/TargetX and Ellucian Banner experience.

Posting Date:

Posting Date: 08/12/2026

Closing Date:

Open Until Filled Yes

Salary/Hourly Rate:

Salary/Hourly Rate: $77,568-$85,324

Salary Comments:

Publicly available compensation information can be found: Here

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Do you possess a Bachelor’s degree or Associate degree and equivalent work experience in business, information systems or a related field?
  • Yes
  • No
• * Do you possess five (5) years of relevant and progressive admissions, registration, student services systems experience?
  • Yes
  • No
• * Do you have prior experience with CRM/ERP systems?
  • Yes
  • No
• * Do you have prior experience with Salesforce/TargetX and/or Ellucian Banner systems?
  • Yes
  • No
• * Are you presently legally authorized to work in the United States?
  • Yes
  • No
• * In order for WCC to employ you, would you require WCC to provide a petition or a letter to the Department of Homeland Security unless authorized as a F1 student to work?
  • Yes
  • No

Required Documents

• Resume
• Cover Letter

Optional Documents

• Certificate
• Letter of Reference 1
• Letter of Reference 2
• Letter of Reference 3
• Unofficial Transcripts 1
• Other Documents
• Unofficial Transcripts 2

Washtenaw Community College does not discriminate on the basis of religion, race, color, national origin, age, sex, height, weight, marital status, disability, veteran status, or any other protected status as provided for and to the extent required by federal and state statutes. Nor does the college discriminate on the basis of sexual orientation, gender identity or gender expression. Click here for Notice of Nondiscrimination and Other Compliance Statements.