Wine/Spirits Sales Representative – Job Description
Position Summary
The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.
Key Responsibilities
- Sales & Account ManagementALL Develop and manage a sales territory with regular account visits.
- Achieve annual sales goals.
- Identify new business opportunities and open new accounts.
- Present and recommend wines/spirits based on customer needs, trends, and pricing.
- Conduct product tastings, staff trainings, and promotional events.
- Customer Service
- Build lasting relationships with buyers, managers, and staff.
- Provide exceptional customer support, including timely responses to inquiries and issues.
- Monitor customer inventory levels and assist with ordering and replenishment.
- Product Knowledge & Promotion
- Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
- Stay informed on wine/spirit industry trends, competitor products, and market conditions.
- Communicate promotions, new releases, and marketing materials to customers.
- Administrative & Reporting
- Creating/building your internal rolodex in Vinosmith
- Maintain accurate records of sales, invoices, and customer interactions.
- Ensure compliance with company policies and state alcohol regulations.
Qualifications
- Required:
- Experience in distributor sales (wine and spirits) is a must
- Strong communication, negotiation, presentation skills and closing the sale
- Ability to work independently and manage a territory.
- Valid driver's license and reliable transportation.
- Basic computer skills (CRM, email, spreadsheets).
- Preferred:
- Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
- Existing relationships within the beverage or hospitality industry.
Key Competencies
- Self-motivation and goal orientation
- Relationship-building
- Persuasion and closing skills
- Product expertise
- Time management and organization
Working Conditions
- Frequent travel within territory
- Occasional evening or weekend events
- Ability to lift wine cases (up to ~50 lbs)
Compensation
- This is a 1099 position with the ability to become an employee in the future
- Monthly draw based on experience, wine & spirits knowledge, and existing relationships
- Expense account (company credit card)
Job category: Sales and Marketing