Sales Representative

Extremity Surgical; Gainesville (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Extremity Surgical is seeking a Senior Sales Representative in Gainesville, FL to drive growth for our extremity-focused portfolio. You will prospect, demo products to surgeons and staff, and manage the full sales cycle from lead to close, maintaining accurate forecasts and CRM records.

The role requires regular in-person hospital visits in the Gainesville/OCALA area, strong product and clinical communication, and ability to train healthcare teams. Prior leadership in sales is a plus.

Qualifications

• Demonstrated success in medical device or B2B sales.
• Strong relationship-building and account-management skills.
• Ability to communicate clinical concepts and product features clearly.
• Proficiency with territory planning, pipeline management, and CRM tracking.
• Excellent communication, presentation, and negotiation skills.
• Comfort with hospital settings and in-person product training.
• Self-directed with strong organization and time management.
• Bachelor’s degree or equivalent experience in business, life sciences, or related field.
• Valid driver’s license and willingness to travel within Gainesville, FL area.
• Prior lead sales experience beneficial.

Responsibilities

• Prospect and qualify new accounts; drive sales growth in the territory.
• Conduct product demonstrations for surgeons and clinical staff.
• Manage full sales cycle from lead generation to contract closing; maintain forecasts and CRM records.
• Support operating room cases and provide product training to teams.
• Collaborate with pricing, logistics, and customer support on proposals and orders.
• Conduct in-person visits to hospitals, clinics, and ambulatory surgery centers within the territory.

Skills

Relationship building

Account management

Consultative selling

Clinical communication

Communication skills

Presentation skills

Negotiation

Territory planning

Pipeline management

CRM tools

Time management

Organization

Travel readiness

Self-directed

Education

Bachelor's degree

Tools

CRM tools

Job description

Company Description

Extremity Surgical is a specialized medical technology distribution organization led by industry veterans focused on innovative solutions in the extremity space. The company represents advanced products and technologies designed to support surgeons and improve patient outcomes. Team members collaborate closely with clinical professionals and healthcare organizations to deliver high-quality, evidence-based solutions. Extremity Surgical values expertise, integrity, and strong relationships with customers in the orthopedic and extremity care market.

Role Description

The Senior Sales Representative is a full-time, on-site role based in Gainesville, FL, and you MUST live in the Gainesville or the Ocala area. The candidate responsible for driving sales growth and market penetration for Extremity Surgical’s extremity-focused product portfolio. Day-to-day activities include prospecting and qualifying new accounts, conducting product demonstrations, and meeting with surgeons and clinical staff to understand their needs and present appropriate solutions. This role manages the full sales cycle, from lead generation through contract negotiation and closing, while maintaining accurate sales forecasts and CRM records. The Senior Sales Representative also supports operating room cases as needed, provides product training to healthcare teams, and collaborates with internal stakeholders on pricing, logistics, and customer support. The position requires consistent in-person visits to hospitals, clinics, and ambulatory surgery centers within the assigned territory.

Qualifications

• Demonstrated success in medical device or business to business sales.
• Strong skills in relationship building, account management, and consultative selling to clinical and administrative stakeholders.
• Ability to understand and communicate clinical concepts, product features, and competitive positioning clearly and accurately.
• Proficiency in territory planning, pipeline management, and use of CRM tools to track activities and results.
• Excellent communication, presentation, and negotiation skills, with a focus on ethical and compliant selling practices.
• Comfort working in hospital and surgical settings, including occasional case support and in-person product training.
• Self-directed work style with strong organization, time management, and follow-through in an on-site, field-based role.
• Bachelor’s degree in business, life sciences, or a related field, or equivalent professional experience.
• Valid driver’s license and ability to travel regularly within the Gainesville, FL area and surrounding territory.
• Prior experience in a lead sales role is highly beneficial.