Sales & Ops Lead, Swim School Enrollments

Goldfish Swim School; Farmington Hills (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

Goldfish Swim School is seeking an Assistant General Manager - Sales in Farmington Hills, MI. You will lead enrollment initiatives, coach the Front Desk team, and ensure a welcoming, high-standard environment for families.

This role emphasizes hands-on leadership, operations oversight, and community engagement, with a focus on delivering a gold-standard experience from first call through the first swim lesson and beyond.

Qualifications

• 1-2 years in a customer service, sales, or team support role.
• Willing to obtain Lifeguard Certification if not already.
• Available for evening and weekend shifts.
• Comfortable learning new software (training provided).

Responsibilities

• Greet members and families warmly on arrival and departure.
• Keep the facility clean, organized, and ready for customers.
• Oversee the first day swimmer process: wristbands, tours, lane walks, follow up.
• Own daily enrollment goals — calling, texting, and following up on leads, and coach Front Desk to the same standard.
• Track lead pipeline, conversion rates, and enrollment trends; provide actionable insights to the GM.
• Coach Front Desk staff through side-by-side support and performance evaluations.
• Plan monthly community events and build local partnerships.
• Serve as Manager on Duty during shifts, ensuring all areas run at Goldfish standard.

Skills

Customer service

Sales

Team coaching

Communication

Organization

Education

Lifeguard Certification (Goldfish)

Job description

Goldfish Swim School is seeking an Assistant General Manager - Sales in Farmington Hills, MI. You will lead enrollment initiatives, coach the Front Desk team, and ensure a welcoming, high-standard environment for families.

This role emphasizes hands-on leadership, operations oversight, and community engagement, with a focus on delivering a gold-standard experience from first call through the first swim lesson and beyond.