Sales & Marketing Executive

Sunblink Ltd-GRN; Bangor (ME); On-site; USD 47,000 - 51,000; Full time

Benefits offered by this job

Pension

Annual leave

Healthcare

Job summary

Sunblink Ltd-GRN in Bangor is seeking a Sales & Marketing Executive to help grow the business by building the commercial pipeline through outbound prospecting, cold calling, inbound leads, social media and digital marketing.

You'll work closely with the Business Development Manager to identify target accounts, engage decision-makers across LinkedIn and email, create engaging content, and run campaigns to generate opportunities and revenue.

Qualifications

• Commercially minded with ability to create opportunities
• Able to generate new business opportunities
• Comfortable communicating with prospective customers over the phone

Responsibilities

• Proactively identify and research prospective customers and target accounts
• Cold call prospective customers to generate new opportunities
• Build relationships with decision-makers via phone, email, LinkedIn and other channels
• Work with the Business Development Manager to develop target accounts and progress opportunities
• Use LinkedIn, social media, email and campaigns to generate inbound leads
• Manage and grow the company's presence on LinkedIn and Facebook
• Create engaging content including posts, graphics, videos, stories and campaigns
• Develop a content calendar to increase reach and commercial enquiries
• Create campaigns around services, sectors or target groups
• Re-engage previous customers and rebuild relationships
• Support the Business Development Manager with proposals and campaigns

Skills

Cold calling

Prospecting

Social media

Content creation

Lead generation

Campaign management

Tools

LinkedIn

Facebook

Job description

Sales & Marketing Executive

£35,000 - £38,000 + Benefits

Bangor

Are you commercially minded, creative and confident using social media to build an audience, generate opportunities and grow a business?

An established logistics business providing services across Road, Sea and Air Freight alongside Customs solutions are looking to appoint a Sales & Marketing Executive to play a key role in its next stage of growth.

This isn't a traditional marketing role focused purely on creating content. The objective is straightforward: help get the business in front of more potential customers, create more conversations and ultimately generate more commercial opportunities. You will help build the company's commercial pipeline through a combination of outbound prospecting, cold calling, inbound lead generation, social media and digital marketing.

The Role:

Working closely with the Business Development Manager and wider senior management team, you will be responsible for supporting and generating commercial growth across a number of channels.

Your responsibilities will include:

• Proactively identifying and researching prospective customers and target accounts.
• Cold calling prospective customers to introduce the business, understand potential requirements and generate new opportunities.
• Building relationships with decision-makers through telephone, email, LinkedIn and other digital channels.
• Working alongside the dedicated Business Development Manager to develop target accounts and progress commercial opportunities.
• Using LinkedIn, social media, email and digital campaigns to generate inbound leads and enquiries.
• Managing and growing the company's presence across key social media channels, particularly LinkedIn and Facebook.
• Creating engaging content including posts, graphics, videos, customer stories, company updates and promotional campaigns.
• Developing a consistent content calendar focused on increasing reach, engagement and commercially relevant enquiries.
• Creating campaigns around specific services, sectors or target customer groups.
• Re-engaging previous or inactive customers and identifying opportunities to rebuild commercial relationships.
• Supporting the Business Development Manager with presentations, proposals, campaigns and wider commercial activity.

The Person:

We're looking for someone with the attitude and personality to create opportunities rather than wait for them to arrive.

Someone who is:

• Confident and comfortable speaking to prospective customers over the phone.
• Willing to make cold calls and proactively generate new business opportunities.
• Resilient and not easily discouraged by rejection.
• Proactive with inbound enquiries and comfortable taking ownership of follow-up.
• Naturally curious and capable of asking good questions to understand a customer's requirements.
• Commercially minded and interested in what ultimately generates revenue.
• Comfortable working towards measurable commercial targets.
• Creative and interested in developing new ways to generate inbound leads.
• Strong written communicators capable of creating engaging content.
• Organised and disciplined when it comes to prospect management and follow-up.

What You Will Receive

• Competitive salary of £35,000 - £38,000
• Enhanced company benefits including pension, annual leave and healthcare
• Monday to Friday working
• The opportunity to work directly alongside an experienced Business Development Manager
• Exposure to the wider senior management team
• Training and support to develop your commercial skills
• Autonomy to test new sales, social media and lead-generation ideas
• The opportunity to directly influence company growth
• Future progression opportunities as the role develops