Sales Manager — Lead Store Growth & Customer Experience

Michaels; Santa Ana (CA); On-site; USD 25,000 - 32,000; Full time

Benefits offered by this job

401(k) with employer match

Employee Assistance Program

Medical

Dental

Vision coverage

Telemedicine services

Flexible spending accounts

Commuter benefits

Tuition assistance

Adoption assistance

Voluntary insurance options

Employee discounts

Partner discount programs

Job summary

Michaels in Santa Ana, CA seeks an experienced Sales Manager to lead a high-performing selling culture across the store, drive sales results and an engaging customer experience. You will oversee front-end and service operations, ensure adherence to SOPs, brand standards, and operational expectations, while coaching and developing team members.

This role requires strong leadership, customer focus, and the ability to manage POS, BOPIS, event programs, and loyalty enrollment to drive conversion and

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Assist Store Manager in leading and managing adherence to SOPs and Company programs to ensure compliance with applicable laws and requirements.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Oversee Balloons business, birthday party operations, and other in-store programs and events
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
• Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni-channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
• Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
• Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

Skills

Retail leadership

Job description

Michaels in Santa Ana, CA seeks an experienced Sales Manager to lead a high-performing selling culture across the store, drive sales results and an engaging customer experience. You will oversee front-end and service operations, ensure adherence to SOPs, brand standards, and operational expectations, while coaching and developing team members.

This role requires strong leadership, customer focus, and the ability to manage POS, BOPIS, event programs, and loyalty enrollment to drive conversion and