Sales Manager: Lead High-Volume Auto Sales Team

Norm Reeves Subaru Rockwall; Vista (CA); On-site; USD 140,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Matching

Tuition Reimbursement

Paid Time Off

Life Insurance

Discounts on Vehicles, Services, and 


Job summary

Norm Reeves Honda of Vista is seeking an experienced Sales Manager to lead both new and used vehicle sales at our Vista, CA dealership. This on-site role focuses on driving volume, profitability, and a performance-driven sales culture in a fast-paced environment.

You will oversee pricing, inventory, and merchandising while collaborating with Finance to optimize deal structures and close rates. A strong background in F&I, CRM, and digital retail tools is required.

Qualifications

• 5+ years automotive sales management experience required.
• Strong leadership, strategic thinking, and operational planning skills.
• Strong F&I knowledge with proven ability to structure deals and maximize backend gross.
• Proficiency with CRM systems, desking tools, digital retail platforms, and inventory management software (e.g. Conquest).
• Honda/Import brand experience preferred.

Responsibilities

• Lead and manage all new vehicle sales operations
• Drive volume, gross profit, and market share growth
• Work closely with Sales Managers and Finance to optimize deal structure and closing performance
• Train, coach, and hold the sales team accountable to process and performance standards
• Manage new and used vehicle inventory, pricing, and merchandising
• Ensure strong customer experience and CSI performance across all new car operations
• Review sales reports, track KPIs, and implement strategies to improve performance

Skills

Leadership

Strategic thinking

Operational planning

Customer service

Tools

Conquest

Job description

Norm Reeves Honda of Vista is seeking an experienced Sales Manager to lead both new and used vehicle sales at our Vista, CA dealership. This on-site role focuses on driving volume, profitability, and a performance-driven sales culture in a fast-paced environment.

You will oversee pricing, inventory, and merchandising while collaborating with Finance to optimize deal structures and close rates. A strong background in F&I, CRM, and digital retail tools is required.