Sales Manager

Cycles Worldwide, LLC; Virginia; Hybrid; USD 85,000 - 110,000; Full time

Job summary

Cycles Worldwide, LLC in Virginia seeks a Sales Manager for a Harley-Davidson dealership to lead a dynamic sales team, drive growth, and deliver an exceptional customer experience aligned with the Harley-Davidson lifestyle.

The role oversees the motorcycle sales department, partners with Service and Finance, and emphasizes structured training, CRM/lead management, and performance-driven processes to achieve ambitious sales goals. Confidential inquiries and applications are welcomed.

Qualifications

• Proven success in sales management within powersports, automotive, or related retail.
• Strong understanding of Sales, Service, and Finance operations.
• Experience developing and executing training programs.
• Excellent communication, leadership, and organizational skills.
• Thrives in fast-paced, performance-driven environments.
• Passion for motorcycles and the Harley-Davidson lifestyle preferred.
• Salary range stated: $85,000.00 – $110,000.00.

Responsibilities

• Lead, train, and motivate a high-performing sales team.
• Implement and manage a structured training program to strengthen lead follow-up, closing skills, and customer engagement.
• Ensure timely and effective CRM/lead management processes.
• Collaborate with Service and Finance to streamline operations and improve customer satisfaction.
• Drive sales performance through goal setting, accountability, and process management.
• Maintain a fast-paced, team-oriented culture with a focus on customer passion and dealership growth.

Skills

Sales leadership

CRM management

Training development

Communication skills

Team leadership

Tools

CRM software

Job description

We are seeking a highly motivated and experienced Sales Manager to join our Harley-Davidson dealership in Virginia. This confidential opportunity is ideal for a professional with proven leadership skills who wants to grow, lead a dynamic team, and contribute to the continued success of an iconic brand.

Role Overview

The Sales Manager will oversee the motorcycle sales department and serve as a bridge between Sales, Service, and Finance. This individual will be responsible for team development, structured training, and ensuring that the dealership delivers an exceptional customer experience aligned with the Harley-Davidson lifestyle.

Key Responsibilities

• Lead, train, and motivate a high-performing sales team.
• Implement and manage a structured training program to strengthen lead follow-up, closing skills, and customer engagement.
• Ensure timely and effective CRM/lead management processes.
• Collaborate closely with the Service and Finance departments to streamline operations and improve customer satisfaction.
• Drive sales performance through clear goal setting, accountability, and process management.
• Maintain a fast-paced, team-oriented culture with a focus on customer passion and dealership growth.

Qualifications

• Demonstrated success in sales management within powersports, automotive, or a related retail environment.
• Strong understanding of dealership operations: Sales, Service, and Finance.
• Experience developing and executing training programs.
• Excellent communication, leadership, and organizational skills.
• Ability to thrive in a fast-paced, performance-driven environment.
• Passion for motorcycles and the Harley-Davidson lifestyle strongly preferred.
• $85,000.00 – $110,000.00
• Opportunity for advancement and long-term growth within a respected dealership.
• Confidential inquiries and applications will be handled with discretion.