Sales Manager

Fort Worth INC.; Fort Worth (TX); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health, Dental, Life and Vision

PTO

401(k)

Uncapped incentive

Job summary

Panther City Media Group in Fort Worth, TX is seeking an experienced Sales Manager to lead our sales team for Fort Worth Magazine and Fort Worth Inc. You will define strategy, coach account teams, and elevate selling from transactional to consultative, solutions-based programs.

This role emphasizes CRM optimization, adopting AI tools, and close collaboration with Marketing to develop print, digital, and event campaigns that grow revenue and strengthen client relationships.

Qualifications

• 5+ years of sales leadership experience.
• Proven digital advertising and digital sales experience.
• Media, publishing, or marketing services experience preferred.
• Strong CRM knowledge and tech-enabled selling.
• Interest in implementing AI tools and automation.

Responsibilities

• Lead, coach, and develop the sales team to achieve revenue objectives.
• Drive new business, existing account growth, client retention, and increased advertiser investment.
• Manage sales pipelines, forecasting, performance metrics, and accountability.
• Recruit, onboard, and develop high-performing sales professionals.
• Collaborate with Marketing and Digital teams on programs.
• Leverage consultative, solutions-based selling across print, digital, and events.

Skills

Sales Leadership

Digital Advertising

CRM Knowledge

Consultative Selling

AI & Automation

Job description

Panther City Media Group | Fort Worth, Texas | Full-Time | In-Office

Lead. Grow. Innovate. Build Something Great.

Panther City Media Group is seeking an experienced, growth-minded Sales Manager to lead our sales organization and drive revenue growth across two established Fort Worth media brands: Fort Worth Magazine and Fort Worth Inc.

Our strength is the combination of our influential brands, highly coveted audiences, and diverse multimedia platforms. We connect advertisers with the consumers, executives, business owners, and decision-makers they want to reach through premium print publications, digital media, custom content, and signature events and sponsorships.

We are looking for a proven sales leader who understands the value of these audiences and knows how to leverage our multimedia platforms to develop strategic marketing solutions, build lasting client relationships, and grow revenue.

THE OPPORTUNITY

The Sales Manager will lead, coach, and develop our sales team while establishing the strategies, processes, and accountability needed to achieve revenue objectives.

A primary focus will be elevating our sales approach from transactional advertising sales to a consultative, solutions-based process—understanding client objectives, researching opportunities, developing content ideas, and recommending integrated print, digital, and event marketing programs.

This individual will also help modernize our sales organization through CRM optimization, AI tools, automation, and collaboration with our Marketing Director and Director of Digital.

KEY RESPONSIBILITIES

• Lead, coach, and develop the sales team to achieve and exceed revenue objectives.
• Drive new business acquisition, existing account growth, client retention, and increased advertiser investment.
• Manage sales pipelines, forecasting, performance metrics, and individual accountability.
• Recruit, onboard, and develop high-performing sales professionals.
• Participate in key client meetings, presentations, and closing opportunities.

Consultative Selling & Multimedia Solutions

• Establish a consistent, consultative selling process focused on client goals, target audiences, and business objectives.
• Coach Account Executives to develop integrated marketing programs leveraging print, digital, custom content, and event sponsorships.
• Position our brands and coveted audiences as strategic marketing assets for advertisers.
• Develop strategies to expand client relationships and grow multimedia revenue.
• Drive digital advertising revenue and ensure the sales team understands and effectively sells digital marketing solutions.
• Partner with the Director of Digital to develop digital sales strategies and identify new revenue opportunities.
• Optimize CRM processes for prospecting, pipeline management, forecasting, follow-up, and accountability.
• Leverage AI and emerging technologies for prospect research, content ideas, customized recommendations, and proposal development.

Marketing & Strategic Collaboration

• Collaborate with the President, Marketing Director, and Director of Digital to develop strategies that generate leads and drive revenue.
• Align sales and marketing initiatives around target industries, strategic accounts, and advertiser opportunities.
• Provide market intelligence and client feedback to support product development and revenue growth.

WHAT WE'RE LOOKING FOR

• 5+ years of successful sales leadership experience, with a track record of building and developing high-performing teams.
• Required: Proven digital advertising and digital sales experience.
• Media, publishing, advertising, or marketing services experience strongly preferred.
• Demonstrated success with consultative, solutions-based selling.
• Strong CRM knowledge and experience leveraging technology to improve sales performance.
• Interest and ability to implement AI tools and automation into sales processes.
• Strong business acumen, communication, coaching, and relationship-building skills.
• Ability to lead, collaborate, and hold a team accountable for results.

WHY PANTHER CITY MEDIA GROUP?

• Represent two established Fort Worth media brands with highly coveted consumer and business audiences.
• Sell a diverse portfolio of print, digital, custom publishing, and event sponsorship solutions.
• Build strategic relationships with business leaders, executives, and influential advertisers.
• Help modernize and transform a growing sales organization through technology, AI, and innovative selling strategies.
• Make a measurable impact on company growth and team performance.

We value people who are Passionate, Positive, Dedicated to Excellence, Respectful, Philanthropic, and Team Players.

COMPENSATION & BENEFITS

• Base salary: $90,000–$100,000, based on experience.
• Target total compensation: $140,000–$150,000+.
• Uncapped performance-based incentive opportunity.
• Health, Dental, Life and vision benefits, PTO, and 401(k).

Work Environment: Full-time, in-office position at our Fort Worth office. Daily office attendance is required.