Sales Manager

TrustalRecruiting; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive base salary

Bonus potential

Company vehicle

Benefits package

401(k)

PTO & holidays

Job summary

Dr. Roof in Atlanta seeks a Residential Sales Manager to lead and elevate a 15-person residential sales team, reporting to the General Manager and Assistant GM.

Your mission is to coach in the field, drive the consultative sales playbook, and push for 15% year-over-year revenue growth through hands-on leadership, structured meetings, and data-driven coaching.

Qualifications

• Minimum 5 years of proven sales management experience leading a team of 10+ direct sales reps.
• Deep background in big-ticket residential exterior home services ($10,000+ average ticket sizes).
• Proven success enforcing a structured, consultative sales process with consumer financing experience.
• Data analytics and CRM reporting proficiency with common CRMs.

Responsibilities

• Field Leadership (70%): lead in the truck, coach reps, perform ride-alongs and inspections.
• In-Person Sales Meetings (15%): plan and execute structured weekly meetings with training focus.
• Process Accountability: ensure adoption of the proprietary sales playbook.
• Data & Analytics (15%): analyze sales trends, close ratios, lead distribution, and growth plans.
• Performance Management & Hiring: evaluate team, recruit talent, manage lead balance.
• Front-Line Execution: lead by example on roofs and in the field.

Skills

Sales leadership

CRM data analytics

Team coaching

Field leadership

Tools

JobNimbus

Salesforce

Service Titan

AccuLynx

Job description

Residential Sales Manager ($210K OTE) – Lead Atlanta’s Premier Exterior Remodeling Brand

About Dr. Roof

Dr. Roof is Atlanta’s premier, highly reputable residential and commercial exterior home services provider. Operating with a robust revenue base between $25M and $30M—and targeting $50M over the next 4 to 5 years, we have built our dominant market footprint on a simple core principle: we do what we say we are going to do.

Unlike private equity-driven competitors that prioritize profit margins over people, Dr. Roof operates with total integrity, clear communication, customer-first quality, and absolute financial transparency. We focus on quality workmanship, teamwork, and doing what's right for the customer. Sales representatives receive clear, timely compensation, peer recognition, and full operational back-end support. This strong, healthy culture of respect and growth is why team members stay for 10 to 25 years, choosing to build long-term careers here. If you are seeking rock-solid stability, low turnover, an unbeatable market reputation, and a supportive, high-accountability environment, Dr. Roof is your home.

About the Role

As the Residential Sales Manager at Dr. Roof, your mission is to lead, mentor, and elevate a high-performing team of 15 residential sales representatives, reporting directly to the General Manager and Assistant General Manager.

This role is the bridge between strategy and real-world execution. Dr. Roof has established a proven consultative sales playbook, an exceptional lead generation pipeline, and an eager team ready to win. Your primary mandate is to drive playbook adoption through hands-on coaching, in-person meeting leadership, and structured field mentorship—scaling top-line residential revenue with steady, sustainable 15% year-over-year growth.

What's In It for You

• Competitive Base Salary: $140,000 guaranteed base.

• Aggressive Bonus Potential: Up to 50% of base salary ($70,000), bringing total potential On-Target Earnings (OTE) to $210,000+.

• Company Vehicle: Fully branded, company-provided vehicle for field work and client/rep visits.

• Comprehensive Benefits Package: Medical, Dental, and Vision coverage.

• Retirement Planning: 401(k) plan.

• Work-Life Balance: Generous Paid Time Off (PTO) and paid holidays.

Core Responsibilities

• Field Leadership (70%): Spend the majority of your week in the truck performing field ride-alongs, conducting side-by-side customer inspections, and delivering real-time coaching to sales reps.

• In-Person Sales Meetings (15%): Plan and execute structured, energetic, and value-driven weekly sales meetings that focus on agenda-driven training, skill development, and clear actionable takeaways.

• Process Accountability: Drive full adoption of the proprietary consultative sales playbook across the residential team without compromise.

• Data & Analytics (15%): Utilize CRM reporting to analyze sales trends, examine close ratios, monitor lead distribution, and build strategic growth plans.

• Performance Management & Hiring: Evaluate team dynamics, recruit top-tier talent, maintain proper lead balance across the rep count, and make tough performance decisions when necessary.

• Front-Line Execution: Comfortably ascend ladders to inspect walkable roof areas alongside your reps to lead by example and maintain elite credibility.

Required & Preferred Experience

• Sales Leadership: Minimum 5 years of proven sales management experience leading a team of 10+ direct sales reps.

• Industry Background: Deep background in big-ticket residential exterior home services ($10,000+ average ticket sizes)—such as roofing, siding, windows, pools, decks, hardscapes, or driveways, preferred.

• Process Mastery: Proven success enforcing a structured, consultative sales process paired with experience managing teams that utilize consumer financing (e.g., Service Finance, Enerbank, Upgrade, Wells Fargo).

• Data Literacy and CRM Proficiency: Tech-savvy with hands-on proficiency in CRM data analytics and reporting. Expertise in using CRMs such as JobNimbus, Salesforce, Service Titan, AccuLynx, etc., is required.

• Physical Capability: Ability and willingness to climb ladders and step onto walkable roof sections to conduct field training is preferred.

• Scale Experience: Prior experience helping scale a residential services division or high-ticket sales organization doing $25M - $50M+ in revenue is highly preferred.

• Commute: Located within a reasonable ~30- to 45-minute commute of the Metro Atlanta office (office is OTP - north).

Key Attributes for Success

• The Supportive Team Champion: A high-energy, encouraging leader who builds high team morale, celebrates wins, fosters an environment of trust, and brings genuine positivity to daily interactions.

• Agile Process Adaptability & Accountability: A fast learner who quickly absorbs new sales methodologies (this is a MUST), creates immediate team buy-in, and guides reps to success by holding them accountable to following the proven sales playbook.

• The Analytical Thinker: A numbers-focused strategist who loves digging into metrics to understand why performance is happening and how to optimize it.

• In-Person Room Control: A confident communicator who commands attention in group settings, runs tight meeting agendas, and turns open feedback into structured progress.

• Lead-by-Example Mentality: Someone who shuns remote desk-sitting in favor of being in the trenches alongside reps, demonstrating proper process in front of home service customers.

Why Join Dr. Roof?

If you are tired of empty promises, high-turnover cultures, and margin-slashing mandates, this is the leadership position you have been searching for. At Dr. Roof, you will join a business backed by decades of trust, deep community roots, and an unwavering commitment to both our customers and our employees. You will inherit a team ready to be led, equipped with the market's best sales tools, and supported by executive leaders dedicated to your long-term success.

Dr. Roof is an equal opportunity employer.