Sales Manager

Trustal Recruiting; Atlanta (GA); On-site; USD 126,000 - 154,000; Full time

Benefits offered by this job

Competitive base salary

Up to 50% bonus (OTE to $210K+)

Company vehicle

Comprehensive benefits

401(k) plan

Paid time off & holidays

Job summary

Trustal Recruiting in Atlanta seeks a Residential Sales Manager to lead a 15-person team of residential sales reps for a premier exterior remodeling brand.

Reporting to the General Manager, you will drive playbook adoption, coach in the field, and scale 15% YoY revenue growth while maintaining high integrity and customer focus. A strong background in big-ticket home services is required.

Qualifications

• Minimum 5 years of proven sales management experience leading a team of 10+ direct sales reps.
• Deep background in big-ticket residential exterior home services with 10k+ ticket sizes.
• Proven success enforcing a structured, consultative sales process and CRM data analytics.
• Cracking leadership: field coaching, in-person meetings, and performance management.

Responsibilities

• Lead, mentor, and elevate a 15-person residential sales team.
• Drive playbook adoption through hands-on coaching and field leadership.
• Plan and execute in-person sales meetings with training and actionable takeaways.
• Utilize CRM reporting to analyze sales trends and build growth plans.
• Recruit top talent, balance leads across reps, and make performance decisions.

Job description

Residential Sales Manager ($210K OTE) – Lead Atlanta’s Premier Exterior Remodeling Brand

About This Search (Confidential)

We are conducting a confidential executive search on behalf of Atlanta’s premier, highly reputable residential exterior home services provider. Operating with a robust revenue base between $25M and $30M—and targeting $50M over the next 4 to 5 years - this company has built its dominant market footprint on a simple core principle: we do what we say we are going to do.

Unlike private equity-driven competitors that prioritize profit margins over people, our client operates with total integrity, customer-first quality, and absolute financial transparency. Sales representatives receive clear, timely compensation and full operational back-end support. This culture of trust is why team members stay for 10 to 25 years, choosing to build their careers here. If you are seeking rock-solid stability, an unbeatable market reputation, and a supportive, high-accountability environment, this is your home.

About the Role

As the Residential Sales Manager, your mission is to lead, mentor, and elevate a high-performing team of 15 residential sales representatives. Reporting directly to the General Manager and Assistant General Manager.

This role is the bridge between strategy and real-world execution. The organization has established a proven consultative sales playbook, an exceptional lead generation pipeline, and an eager team ready to win. Your primary mandate is to drive playbook adoption through hands‑on coaching, in‑person meeting leadership, and structured field mentorship - scaling top‑line residential revenue with steady, sustainable 15% year‑over‑year growth.

What's In It for You

• Competitive Base Salary: $140,000 guaranteed base.


• Aggressive Bonus Potential: Up to 50% of base salary ($70,000), bringing total potential On-Target Earnings (OTE) to $210,000+.


• Company Vehicle: Fully branded, company-provided vehicle for field work and client/rep visits.


• Comprehensive Benefits Package: Medical, Dental, and Vision coverage.


• Retirement Planning: 401(k) plan.


• Work-Life Balance: Generous Paid Time Off (PTO) and paid holidays.

Core Responsibilities

Field Leadership (70%): Spend the majority of your week in the truck performing field ride‑alongs, conducting side‑by‑side customer inspections, and delivering real‑time coaching to sales reps.

• In-Person Sales Meetings (15%): Plan and execute structured, energetic, and value-driven weekly sales meetings that focus on agenda-driven training, skill development, and clear actionable takeaways.

Process Accountability: Drive full adoption of the proprietary consultative sales playbook across the residential team without compromise.

• Data & Analytics (15%): Utilize CRM reporting to analyze sales trends, examine close ratios, monitor lead distribution, and build strategic growth plans.

Performance Management & Hiring: Evaluate team dynamics, recruit top‑tier talent, maintain proper lead balance across the rep count, and make tough performance decisions when necessary. Front-Line Execution: Comfortably ascend ladders to inspect walkable roof areas alongside your reps to lead by example and maintain elite credibility.

Required & Preferred Experience

• Sales Leadership: Minimum 5 years of proven sales management experience leading a team of 10+ direct sales reps.


• Industry Background: Deep background in big-ticket residential exterior home services ($10,000+ average ticket sizes)—such as roofing, siding, windows, pools, decks, hardscapes, or driveways, preferred.


• Process Mastery: Proven success enforcing a structured, consultative sales process paired with experience managing teams that utilize consumer financing (e.g., Service Finance, Enerbank, Upgrade, Wells Fargo).


• Data Literacy and CRM Proficiency: Tech‑savvy with hands‑on proficiency in CRM data analytics and reporting. Expertise in using CRMs such as JobNimbus, Salesforce, Service Titan, AccuLynx, etc., is required.


• Physical Capability: Ability and willingness to climb ladders and step onto walkable roof sections to conduct field training, is preferred.


• Scale Experience: Prior experience helping scale a residential services division or high‑ticket sales organization doing $25M - $50M+ in revenue, is highly preferred.


• Commute: Located within a reasonable ~30‑to-45-minute commute of the Metro Atlanta office (office is OTP - north).

Key Attributes for Success

• The Supportive Team Champion: A high-energy, encouraging leader who builds high team morale, celebrates wins, fosters an environment of trust, and brings genuine positivity to daily interactions.


• Agile Process Adaptability & Accountability: A fast learner who quickly absorbs new sales methodologies (this is a MUST), creates immediate team buy-in, and guides reps to success by holding them accountable to following the proven sales playbook.


• The Analytical Thinker: A numbers-focused strategist who loves digging into metrics to understand why performance is happening and how to optimize it.


• In-Person Room Control: A confident communicator who commands attention in group settings, runs tight meeting agendas, and turns open feedback into structured progress.


• Lead‑by‑Example Mentality: Someone who shuns remote desk-sitting in favor of being in the trenches alongside reps, demonstrating proper process in front of home service customers.

Why Join Us?

If you are tired of empty promises, high‑turnover cultures, and margin‑slashing mandates, this is the leadership position you have been searching for. You will join a business backed by decades of trust, deep community roots, and an unwavering commitment to both its customers and its employees. You will inherit a team ready to be led, equipped with the market’s best sales tools, and supported by executive leaders dedicated to your long-term success.

If this role – Residential Sales Manager, culture, and career trajectory align with who you are and where you want to go next, we want to meet you. This organization is an equal opportunity employer.