Sales Executive - SEAT / CUPRA

Fish Brothers Ltd Swindon; Brothers (OR); On-site; USD 24,000 - 30,000; Full time

Benefits offered by this job

Company car

Health plan

Life assurance

Birthday Leave

Enhanced maternity/paternity pay

27 days holiday

Contributory pension scheme

Job summary

Fish Brothers is seeking an experienced Sales Executive to join our SEAT/CUPRA dealership. You will be responsible for selling vehicles and driving revenue through finance and insurance products while delivering outstanding customer care.

You’ll build trust, exceed customer expectations, and maximise opportunities through enquiries, walk-ins, and referrals. A full driving licence is required and a competitive, uncapped commission structure awaits.

Qualifications

• Experience in automotive sales and achieving monthly KPIs.
• Ability to prospect, follow up, and handle inbound and walk-in inquiries.
• Valid driving licence required.

Responsibilities

• Sell vehicles and promote finance, insurance, and paint protection.
• Maximise sales by following the dealership sales process and KPIs.
• Accurately collect customer data in compliance with FCA obligations.

Skills

Automotive sales

Customer relationship management

Prospecting & follow-up

Finance & insurance promotion

Communication skills

Full driving licence

Job description

Location Fish Brothers SEAT / CUPRA

Working Hours 41.5 per week

Benefits

• 23-27 days holiday
• Birthday Leave
• Contributory pension scheme
• Car Purchase Scheme
• Healthcare Cash Plan
• Life Assurance
• Enhanced Maternity and Paternity Pay

Salary £40,000 OTE

Closing Date 31/08/2026

At Fish Brothers, we’ve been helping the people of Swindon with their motoring needs for more than 75 years. As a multi-franchise dealer group, we’re proud of our strong reputation, but it’s our people who make the real difference. We believe in creating a supportive and rewarding workplace where talent can thrive, and where going the extra mile for our customers comes naturally. Many of our team have built long and successful careers with us — and now we’re looking for the next person to join our journey.

We are looking to recruit an experienced Sales Executive to join our successful SEAT / CUPRA Dealership. You will not only be responsible for selling vehicles, but will also participate in promoting finance, insurance products and paint protection.

Customer Satisfaction is vital with our customers, you will build trust, communicate effectively and exceed our customer's expectations. In essence you will ensure that our customers buying experience is industry leading. You will also maximise sales opportunities through prospecting, following-up calls, in-bound telephone enquiries, walk in prospects and internet enquiries.

Other main accountabilities include maximising profit by following the sales process and achieving the monthly KPI's for unit sales, profit per unit, finance penetration and add-on products. You will need to ensure that you accurately and vigorously collect all customer contact and vehicle data (adhering to the Company's FCA obligations) in order to maximise the quality and content of the customer database.

We welcome candidates with experience within the automotive sales industry. Ideally you will possess a keen desire to learn, grown and progress and be able to demonstrate confidence, resilience, drive, energy and talent. The ability to quickly establish and build rapport with our customers is also vital, as is a full driving licence.

This is an excellent opportunity to join an exciting and successful brand within a strong dealer group. A strong commission structure which is uncapped, rewarding unit sales and profit per unit await the successful candidate.

What We Offer

• A competitive basic salary of £20,000 and performance-based bonus structure (OTE £40k).
• Company car and a comprehensive benefits package, including up to 27 days holiday per annum, Health Care Cash Plan, Life assurance, enhanced maternity and paternity pay and Birthday Leave
• Ongoing professional development and genuine career progression opportunities within the Fish Brothers Group.

If you’re an experienced automotive Sales Executive, we’d love to hear from you.

Diversity, Equity & Inclusion

At Fish Brothers, we are committed to building a diverse and inclusive workplace that reflects the customers we serve and the community we’re part of. We believe that everyone, regardless of background, identity, or experience, should feel valued, respected, and empowered to thrive.

We welcome applications from all qualified candidates, and we encourage people from underrepresented backgrounds to apply — including, but not limited to, women, people from Black, Asian and minority ethnic communities, LGBTQ+ individuals, people with disabilities, and veterans.

If you require any reasonable adjustments during the recruitment process, please let us know — we’ll do our best to accommodate your needs.