Sales Engineer (Western Michigan)

Balluff,-Inc.; Grand Rapids (MI); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Base salary + incentives

Company vehicle

Benefits package

Paid time off

Training & development

Collaborative culture

Job summary

Balluff is a global leader in sensor technology and industrial automation, seeking a Sales Engineer to drive strategic growth in Western Michigan. You will develop and maintain valuable relationships across customer organizations while promoting Balluff’s portfolio of sensors and automation products.

Territory: Western Michigan. You’ll present automation solutions, collaborate with engineering and operations, and leverage SAP, CRM, and BI tools to track opportunities and win complex negotiations.

Qualifications

• Bachelor’s degree; 4–6 years of industrial automation sales experience.
• Industry knowledge of plant-floor automation systems.
• Proficient with Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)

Responsibilities

• Execute strategic sales plans to generate growth within assigned accounts.
• Build value-driven relationships with stakeholders—from engineering and operations to executive leadership.
• Present automation solutions addressing customer challenges and generating cost savings.
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning.
• Leverage distribution and fulfillment channels to maximize value and efficiency.
• Collaborate with internal teams (engineering, sales, BD, marketing, leadership) to support customer initiatives.
• Track customer interactions and opportunities using SAP, CRM, and BI tools.

Skills

Hunter sales

Relationship building

Presentation skills

Strategic planning

Travel willingness

Education

Bachelor’s degree

Tools

SAP

CRM

Business Warehouse

Job description

Job Details

Job Location: Western MI Territory - Grand Rapids, MI 49505

Position Type: Full-Time

Education Level: 4 Year Degree

Job Shift: Day

Job Category: Sales Engineering

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.

Territory: Western Michigan

Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID

What You’ll Do

• Execute strategic sales plans to generate consistent growth within your assigned account base


• Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership


• Present automation solutions that address customer challenges and generate measurable cost savings


• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning


• Leverage appropriate distribution and fulfillment channels to maximize value and efficiency


• Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives


• Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions


• Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions


• Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools

Why Join Balluff?

• Competitive base salary + incentive program


• Company vehicle


• Comprehensive benefits package (medical, dental, vision, 401(k) match)


• Paid time off and holidays


• Training, development, and advancement opportunities


• Collaborative, innovative work environment

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualifications

• Bachelor’s degree and , 4–6 years of industrial automation sales experience


• Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations


• In-depth understanding of plant-floor automation systems and architectures


• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)


• Excellent written, verbal, and presentation skills


• Ability to work both independently and as part of a team


• Willingness and ability to travel extensively within the assigned territory


• Must reside within the territory (Grand Rapids metro area)