Sales Engineer (Western Michigan)

Balluff Inc.; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company vehicle

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid time off

Job summary

Balluff Inc. is seeking a Sales Engineer to drive strategic growth across Western Michigan. You will deliver automation solutions to key accounts, build value-based relationships with stakeholders from engineering to leadership, and promote Balluff’s sensor and automation products.

You’ll lead strategic plans, tailor solutions to customer needs, and collaborate with global teams to prioritize initiatives. This role requires travel within Western Michigan and a strong track record in industrial

Qualifications

• Bachelor’s degree with 4–6 years of industrial automation sales experience.
• Proven hunter/qualifier sales profile with a track record of winning complex negotiations.
• In-depth understanding of plant-floor automation systems and architectures.
• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.).
• Excellent written, verbal, and presentation skills.
• Willingness and ability to travel extensively within the assigned territory and reside in Grand Rapids metro area.

Responsibilities

• Execute strategic sales plans to generate growth within your account base.
• Build value-driven relationships with engineering, operations, and leadership.
• Present automation solutions addressing customer challenges and cost savings.
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning.
• Leverage distribution and fulfillment channels to maximize value and efficiency.
• Collaborate with global internal teams to support customer initiatives.
• Communicate total cost of ownership advantages through presentations and discussions.
• Stay informed on competitor offerings and market dynamics to differentiate Balluff.

Skills

Hunter sales

Automation sales

Negotiation

Automation systems

MS Office

Education

Bachelor’s degree

Tools

SAP

CRM

Business Warehouse

Job description

Job Details

Job Location: Western MI Territory - Grand Rapids, MI 49505

Position Type: Full-Time

Education Level: 4 Year Degree

Job Shift: Day

Job Category: Sales Engineering

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.

Territory: Western Michigan

Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID

What You’ll Do

• Execute strategic sales plans to generate consistent growth within your assigned account base
• Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
• Present automation solutions that address customer challenges and generate measurable cost savings
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
• Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
• Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
• Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
• Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
• Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools

Why Join Balluff?

• Competitive base salary + incentive program
• Company vehicle
• Comprehensive benefits package (medical, dental, vision, 401(k) match)
• Paid time off and holidays
• Training, development, and advancement opportunities
• Collaborative, innovative work environment

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualifications

What You Bring

• Bachelor’s degree and , 4–6years of industrial automation sales experience
• Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
• In-depth understanding of plant-floor automation systems and architectures
• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
• Excellent written, verbal, and presentation skills
• Ability to work both independently and as part of a team
• Willingness and ability to travel extensively within the assigned territory
• Must reside within the territory (Grand Rapids metro area)