Industrial Automation Sales Engineer - Western Michigan

Balluff,-Inc.

Grand Rapids (MI)

On-site

USD 85,000 - 125,000

Full time

14 days+

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Benefits offered by this job

Base salary + incentives

Company vehicle

Benefits package

Paid time off

Training & development

Collaborative culture

Job summary

Balluff is a global leader in sensor technology and industrial automation, seeking a Sales Engineer to drive strategic growth in Western Michigan. You will develop and maintain valuable relationships across customer organizations while promoting Balluff’s portfolio of sensors and automation products.

Territory: Western Michigan. You’ll present automation solutions, collaborate with engineering and operations, and leverage SAP, CRM, and BI tools to track opportunities and win complex negotiations.

Qualifications

Bachelor’s degree; 4–6 years of industrial automation sales experience.
Industry knowledge of plant-floor automation systems.
Proficient with Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)

Responsibilities

Execute strategic sales plans to generate growth within assigned accounts.
Build value-driven relationships with stakeholders—from engineering and operations to executive leadership.
Present automation solutions addressing customer challenges and generating cost savings.
Use customer insights to tailor Balluff’s solutions and enhance competitive positioning.
Leverage distribution and fulfillment channels to maximize value and efficiency.
Collaborate with internal teams (engineering, sales, BD, marketing, leadership) to support customer initiatives.
Track customer interactions and opportunities using SAP, CRM, and BI tools.