Strategic Sales Engineer – Industrial Automation

Balluff Inc.; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company vehicle

Medical benefits

Dental benefits

Vision benefits

401(k) match

Paid time off

Job summary

Balluff Inc. is seeking a Sales Engineer to drive strategic growth across Western Michigan. You will deliver automation solutions to key accounts, build value-based relationships with stakeholders from engineering to leadership, and promote Balluff’s sensor and automation products.

You’ll lead strategic plans, tailor solutions to customer needs, and collaborate with global teams to prioritize initiatives. This role requires travel within Western Michigan and a strong track record in industrial

Qualifications

• Bachelor’s degree with 4–6 years of industrial automation sales experience.
• Proven hunter/qualifier sales profile with a track record of winning complex negotiations.
• In-depth understanding of plant-floor automation systems and architectures.
• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.).
• Excellent written, verbal, and presentation skills.
• Willingness and ability to travel extensively within the assigned territory and reside in Grand Rapids metro area.

Responsibilities

• Execute strategic sales plans to generate growth within your account base.
• Build value-driven relationships with engineering, operations, and leadership.
• Present automation solutions addressing customer challenges and cost savings.
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning.
• Leverage distribution and fulfillment channels to maximize value and efficiency.
• Collaborate with global internal teams to support customer initiatives.
• Communicate total cost of ownership advantages through presentations and discussions.
• Stay informed on competitor offerings and market dynamics to differentiate Balluff.

Skills

Hunter sales

Automation sales

Negotiation

Automation systems

MS Office

Education

Bachelor’s degree

Tools

SAP

CRM

Business Warehouse

Job description

Balluff Inc. is seeking a Sales Engineer to drive strategic growth across Western Michigan. You will deliver automation solutions to key accounts, build value-based relationships with stakeholders from engineering to leadership, and promote Balluff’s sensor and automation products.

You’ll lead strategic plans, tailor solutions to customer needs, and collaborate with global teams to prioritize initiatives. This role requires travel within Western Michigan and a strong track record in industrial