Sales Engineer–Capital Equipment Distribution Sales

#twiceasnice Recruiting; Hartford (CT); On-site; USD 75,000 - 90,000; Full time

Job summary

#twiceasnice Recruiting is seeking a skilled Channel Sales Engineer to expand its U.S. channel partner network. This role requires a minimum of 3 years of B2B sales experience within industrial markets and the ability to travel 25-40%. You will drive revenue growth through partnerships and conduct product demonstrations.

Ideal candidates are technically minded sales professionals with a strong background in capital equipment. This position offers a competitive salary and uncapped commissions.

Qualifications

• 3+ years of B2B sales experience in industrial/capital equipment.
• Experience selling through channel partners or distributor networks.
• Ability to travel approximately 40% (US and Canada).

Responsibilities

• Drive revenue growth through distributor and reseller partners.
• Build and develop channel partner relationships.
• Support direct customer engagement to advance opportunities.

Skills

B2B sales experience

Technical product demonstrations

CRM proficiency

Customer engagement

Tools

Salesforce

HubSpot

Job description

Channel Sales Engineer - Capital Equipment Sales

Location: Windsor, CT

Salary: $75,000 - $90,000 + Monthly Uncapped Commissions (1st yr OTE: $130K)

Job Type: Full-Time

Typical Hours: Mon-Fri, 40 hrs./wk. (Flexible)

Travel: 25-40% US and Canada

Start Date: ASAP

Sponsorship is not available

Our client, a global leader in industrial measurement instrumentation, is seeking a Channel Sales Engineer to lead and expand its U.S. channel partner network. This is a high-impact, quota-carrying sales role focused on driving revenue growth through distributors and resellers while also engaging directly with customers to support strategic opportunities and close business when needed. The ideal candidate is a technically minded, hunter-oriented sales professional with experience selling industrial instrumentation, test & measurement solutions, or adjacent technical products into manufacturing and quality-driven environments. This individual will work closely with channel partners to generate pipelines, conduct joint customer visits, and ensure partners are effectively positioned to promote our client’s solutions. This is an exciting opportunity to represent a highly respected global brand with over 70 years of innovation, serving critical applications across aerospace, automotive, electronics, medical devices, green energy, and industrial manufacturing.

Channel Sales Engineer Responsibilities

• Drive revenue growth through distributor and reseller channel partners
• Build, develop, and activate channel partner relationships
• Conduct joint sales calls, customer visits, and product demonstrations
• Support direct customer engagement to advance and close opportunities
• Manage territory pipeline, forecasting, CRM activity, and sales reporting
• Identify new market opportunities and recruit channel partners as needed
• Support trade shows, partner events, and regional marketing initiatives
• Monitor competitive activity and provide market feedback

Channel Sales Engineer Qualifications

• 3+ years of B2B sales experience in industrial/capital equipment related technical markets required
• Experience selling through channel partners, distributors, or reseller networks required
• Experience conducting technical product demonstrations and customer-facing presentations required
• Proficient with Microsoft Office and CRM systems (e.g., Salesforce, HubSpot) required
• Ability to travel approximately 40% (US and Canada) required