Sales Engagement Program Manager

US Bank; Minneapolis (MN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability insurance

Parental leave

401(k) plan

Paid vacation

Job summary

U.S. Bank is seeking a Sales Engagement Program Manager to provide analytical, operational, and enablement support for the Salesforce Sales Engagement program, focusing on enabling sales teams to deepen relationships with small-to-medium business clients and prospects.

The role designs and maintains cadences, emails, call scripts, and performance reporting, partnering with business leaders, Salesforce admins, risk, and enablement teams to drive adoption and program governance.

Qualifications

• Bachelor's degree, or equivalent work experience.
• Typically eight to 10 years of related experience.
• Experience with Salesforce, Sales Engagement, or CRM tools.

Responsibilities

• Support Salesforce Sales Engagement program administration to improve banker productivity and drive revenue growth with small business clients and prospects.
• Assist with building, testing, and maintaining sales cadences guiding bankers through outreach activities.
• Help design and analyze performance reporting to measure program impact and surface improvement opportunities.
• Gather user feedback, document pain points, research best practices, and propose enhancements to cadences, templates, reporting, and enablement materials.
• Coordinate with business, enablement, marketing, risk, and technology to support reviews, approvals, and governance.

Skills

Sales enablement

Program coordination

Sales operations

Data analysis

Communication

Education

Bachelor's degree or equivalent

Tools

Salesforce

Sales Cloud

CRM tools

Marketing/email outreach platforms

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

The Sales Engagement Program Manager provides analytical, operational, and enablement support for the Salesforce Sales Engagement program, with a focus on equipping sales teams to deepen relationships with small-to-midsized business clients and prospects. This role helps design and maintain sales cadences, email templates, call scripts, performance reporting, and educational resources that support effective client and prospect engagement. The role partners with business and sales leaders, Salesforce administrators, risk partners, and enablement teams to support execution, improve adoption, and strengthen the effectiveness of Sales Engagement capabilities.

Key Responsibilities

• Support Salesforce Sales Engagement program administration to improve banker productivity, strengthen client outreach, and drive revenue growth with small business clients and prospects.
• Assist with building, testing, and maintaining sales cadences that guide business bankers through timely client outreach activities, including emails, calls, meetings, and follow-up activities.
• Help design and analyze performance reporting to measure program impact, identify trends, and surface opportunities to improve program effectiveness.
• Support continuous improvement by gathering user feedback, documenting pain points, researching best practices, and recommending practical enhancements to cadences, templates, reporting, and enablement materials.
• Coordinate with business, sales enablement, marketing, risk, and technology partners to support content reviews, approval workflows, launch readiness, and program governance.
• Assist with onboarding, refresher training, office hours, communications, and change management activities that help users understand when and how to use Sales Engagement effectively.
• Maintain program documentation, action item trackers, and enhancement backlogs to ensure the program remains organized and transparent.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Typically eight to 10 years of related experience

Preferred Skills/Experience

• Five or more years of experience in financial sales, sales enablement, program coordination, sales operations, marketing operations, or a related role.
• Comfort working with data, reports, dashboards, spreadsheets, and basic performance metrics to identify trends and support decision-making.
• Strong written and verbal communication skills, with the ability to develop clear program updates and enablement materials that support effective user adoption.
• Strong organizational skills with the ability to manage details, track follow-ups, and support multiple priorities at the same time.
• Experience using or supporting Salesforce, Salesforce Sales Engagement, Sales Cloud, CRM tools, sales automation tools, or marketing/email outreach platforms.
• Knowledge of business banking products, sales processes, sales routines, or client engagement strategies.
• Experience supporting training, office hours, user adoption, change management, communications, or enablement efforts for sales or client-facing teams.
• Ability to translate user feedback into clear themes, practical recommendations, and well-documented enhancement requests.
• Strong attention to detail and commitment to quality, accuracy, compliance, and consistent execution.
• Passion for sales technology, banker enablement, client engagement, process improvement, and helping business banking sales teams work more efficiently.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.