Hybrid Sales Engagement Program Manager for SMB Growth

U.S. Bank; Minneapolis (MN); Hybrid; USD 93,000 - 109,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance (basic/optional)

Disability coverages

Parental leave

401(k) and retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank seeks a Sales Engagement Program Manager to support analytics, operations, and enablement for the Salesforce Sales Engagement program, enabling sales teams to deepen relationships with small-to-mid sized business clients.

The role designs and maintains sales cadences, email templates, call scripts, and performance reporting, partnering with risk, enablement, marketing, and technology to ensure adoption and governance.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Typically eight to 10 years of related experience.

Responsibilities

• Support Salesforce Sales Engagement program administration to improve banker productivity and drive revenue growth with small business clients and prospects.
• Assist with building, testing, and maintaining sales cadences guiding bankers through timely client outreach activities (emails, calls, meetings, follow-ups).
• Help design and analyze performance reporting to measure program impact, identify trends, and surface opportunities to improve program effectiveness.
• Support continuous improvement by gathering user feedback, documenting pain points, researching best practices, and recommending enhancements to cadences, templates, reporting, and enablement materials.
• Coordinate with business, sales enablement, marketing, risk, and technology partners to support content reviews, approval workflows, launch readiness, and program governance.
• Assist with onboarding, refresher training, office hours, communications, and change management activities that help users understand when and how to use Sales Engagement effectively.
• Maintain program documentation, action item trackers, and enhancement backlogs to ensure the program remains organized and transparent.

Skills

Sales enablement

Data analysis

Program coordination

Salesforce

Communication

Change management

Process improvement

Education

Bachelor’s degree or equivalent

Tools

Salesforce

CRM tools

Marketing platforms

Job description

U.S. Bank seeks a Sales Engagement Program Manager to support analytics, operations, and enablement for the Salesforce Sales Engagement program, enabling sales teams to deepen relationships with small-to-mid sized business clients.

The role designs and maintains sales cadences, email templates, call scripts, and performance reporting, partnering with risk, enablement, marketing, and technology to ensure adoption and governance.