Sales Enablement & Product Marketing Director

CEVA Logistics; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

An established industry player is seeking a Sales Enablement and Product Marketing Director for North America. This pivotal role involves managing enablement programs that enhance business development effectiveness through training, onboarding, and collaborative efforts. The ideal candidate will lead the development of product marketing materials and ensure alignment with sales strategies. This position offers the opportunity to influence key business outcomes and drive growth in a supportive, team-oriented environment. If you're passionate about empowering teams and enhancing sales processes, this could be the perfect next step in your career.

Benefits

Competitive benefits package

Career growth opportunities

Collaborative team environment

Qualifications

• 10+ years of industry experience in business development or marketing.
• Experience in designing and implementing training programs.

Responsibilities

• Manage enablement programs for business development effectiveness.
• Design onboarding and continuous learning paths for sales roles.

Skills

Fluent in English

Spanish speaking

Advanced proficiency in Microsoft Office

Salesforce.com experience

Ability to analyze business data

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Tools

Salesforce.com

Job description

Direct message the job poster from CEVA Logistics

YOUR ROLE

The Sales Enablement and Product Marketing Director for North America is responsible for managing a wide range of enablement programs that promote overall Business Development (BD) effectiveness through learning & development (product training and skill development), new hire onboarding, communication, cross-functional collaboration and coaching facilitation. This role has responsibility for the development and maintenance of all product marketing material (product/service specifications, value propositions, case studies, etc…) supporting the sector and product go-to-market strategies.

WHAT ARE YOU GOING TO DO?

• Act in a thought leadership capacity translating customer needs and expectations into training programs and content to support in business development effectiveness
• Design, implement, and maintain onboarding and readiness learning paths for all selling roles, including continuous learning
• Design and curate readiness packages for sales activities, product specific needs and campaigns including instructor led training and supporting assets created in conjunction with subject matter experts and Marketing
• Manage all technological investments for lead generation and market intelligence including ROI tracking against each
• Gather and analyze data on sales activities from Salesforce.com and other tools to determine areas of improvement in the sales process, as well as individual training needs.
• Collaborate with Product and other internal stakeholders to develop and rollout trainings as needed or in line with new/existing/evolving business needs.
• Oversee all product marketing requirements including point of sale material in the form of presentations, fliers, website content, case studies, etc…
• Work with BD leadership team to develop, curate and sustain changes that improve sales metrics from quarter to quarter.
• Attend sales staff meetings as appropriate to identify gaps, gather requirements and brief teams on offerings.
• Create and manage a Sales Enablement calendar to balance appropriate learning & development and other initiative rollouts.
• Assist in the development of presentation materials for all programs.
• Help to grow and improve our curriculum for onboarding and certification program
• Compile survey feedback to determine actionable items for delivery of future programs.

WHAT ARE WE LOOKING FOR?

Education and Experience:

• Bachelor’s Degree in Business, Marketing, or related field required.
• Minimum ten years industry experience preferred

Skills:

• Ability to read, write, and speak English fluently. Spanish speaking a plus
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from management, employees and vendors.
• Advanced proficiency level in Microsoft Office, internet, web-based and job specific software applications.
• Experience with CRM platforms, preferably Salesforce.com

Travel: up to 30% within North America

WHAT DO WE HAVE TO OFFER?

With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a competitive benefits package

We are a team in every sense, and we support each other and work collaboratively to achieve our goals together while empowering each role to drive their respective responsibilities

It is our goal that you will be compensated for your hard work and commitment, so if you’d like to work for one of the top, and fastest growing Logistics providers in the world then let’s work together to help you find your new role.

ABOUT TOMORROW

We value your professional and personal growth. That’s why we share plenty of career opportunities for you to thrive within CEVA. This role can be the first step on your career path with us. You can stay in the same job family, find a new family to grow in (an almost limitless number of options) or find your own path. Join CEVA for a challenging and rewarding career.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Supply Chain

• Industries

  Transportation, Logistics, Supply Chain and Storage

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