Sales Enablement Lead — Build Our GTM Playbook

Glow; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Glow is seeking a Sales Enablement lead to build onboarding, training, and content infrastructure that helps our go-to-market team ramp faster and sell more effectively. You’ll partner across Sales, Revenue Ops, and Solutions Engineering to turn field learnings into repeatable processes and content.

In this first enablement hire, you’ll own the function from the ground up, shaping how we onboard, certify, and accelerate reps in a fast-growing cybersecurity, B2B SaaS environment.

Qualifications

• 3–6 years in Sales Enablement, Sales Training, Sales Operations, or a quota-carrying sales/SE role.
• Experience building onboarding programs and sales content from scratch, ideally at an early-stage company.
• Familiarity with a sales methodology or qualification framework (e.g., MEDDIC, MEDDPICC, Command of the Message).
• Working knowledge of Salesforce and call intelligence tools (e.g., Gong).
• Strong presentation and facilitation skills, comfortable leading live training sessions.
• Excellent written communication for playbooks, battlecards, and async content.
• Comfortable operating with limited existing infrastructure and building the function as you go.
• B2B SaaS or cybersecurity experience a plus.
• Startup experience.

Responsibilities

• Design onboarding for AEs and SEs from product fundamentals to deal execution.
• Create ramp plans and milestones to reach productivity faster.
• Develop certification checkpoints on product, pricing, and sales process.
• Maintain playbooks, decks, and battlecards aligned with product updates.
• Promote adoption of Salesforce, Gong, and other GTM tools.
• Coach frontline managers with review frameworks and data-driven insights.
• Collaborate with Sales, Solutions Eng., Marketing to equip the field.

Skills

Sales Enablement

Sales Training

Sales Operations

Quota carrying

Tools

Salesforce

Gong

Job description

Glow is seeking a Sales Enablement lead to build onboarding, training, and content infrastructure that helps our go-to-market team ramp faster and sell more effectively. You’ll partner across Sales, Revenue Ops, and Solutions Engineering to turn field learnings into repeatable processes and content.

In this first enablement hire, you’ll own the function from the ground up, shaping how we onboard, certify, and accelerate reps in a fast-growing cybersecurity, B2B SaaS environment.