Sales Enablement Lead — AI-Driven Growth & Launches

FordDirect; Michigan; Hybrid; USD 110,000 - 160,000; Full time

Job summary

FordDirect is seeking a Sales Enablement Lead to drive the development and delivery of enablement programs that align with product launches and sales priorities. You will create materials, tools, and training to help dealers adopt and effectively communicate product value.

The role requires 7+ years in sales enablement, strong facilitation and presentation skills, and a track record of measuring enablement outcomes. This is a hybrid role in Michigan with in-office days Tue–Thu.

Qualifications

• Experience in sales enablement and developing playbooks, training content, presentations, launch materials, and objection-handling resources, 7+ years.
• Creating and delivering training and presentations to various audience sizes.
• Experience measuring enablement effectiveness through usage, readiness, adoption, feedback, or sales productivity metrics.

Responsibilities

• Create a sales enablement roadmap aligned to product launches, adoption priorities, retention goals, and field readiness needs.
• Work with subject matter experts to create materials that equip the field team with essential positioning, product, and industry knowledge.
• Partner with internal teams to ensure sales and support teams are prepared before product launches.
• Manage multiple projects simultaneously, collaborating with teams to resolve issues and identify areas of concern or opportunity.
• Design and deliver enablement sessions, office hours, webinars, onboarding support, reinforcement plans, and post-launch refreshers
• Leverage AI-based tools and technologies to improve efficiency, accuracy, and quality of work within scope of responsibilities.
• Serve as a bridge between marketing, sales, product, dealer support, training, and leadership to identify gaps in readiness and improve field usability of materials.
• Use feedback from sales and dealers to improve messaging, materials, training effectiveness, and adoption tactics.
• Support budget planning for enablement tools, content production, agency support, learning resources, and training delivery needs.

Skills

Facilitation

Writing

Presentation

Stakeholder mgmt

Enablement strategy

AI tools

Playbooks & decks

Communication

CRM knowledge

MS Office

Education

Bachelor's degree or equivalent

Tools

CRM systems

Microsoft Office

Job description

FordDirect is seeking a Sales Enablement Lead to drive the development and delivery of enablement programs that align with product launches and sales priorities. You will create materials, tools, and training to help dealers adopt and effectively communicate product value.

The role requires 7+ years in sales enablement, strong facilitation and presentation skills, and a track record of measuring enablement outcomes. This is a hybrid role in Michigan with in-office days Tue–Thu.