Sales Enablement Lead — AI-Driven Growth

Cvent; Tysons (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cvent is expanding its Sales Enablement team within Marketing. This role focuses on building and maintaining sales content, aligning messaging with product and market needs, and ensuring rapid adoption of enablement tools across global sales teams.

You will drive AI-powered workflows, empower field teams, and measure program impact while collaborating with Marketing, Sales, Product, and Customer Success.

Qualifications

• 3-5+ years in B2B marketing, sales enablement, product marketing, or customer-facing roles.
• Hands-on experience using generative AI tools to improve workflows and outputs.
• Strong project management, communication, and data analysis skills.
• Ability to synthesize product and market information into clear, actionable sales guidance.
• Able to manage multiple stakeholders and deadlines in a fast-paced environment.

Responsibilities

• Build and manage sales content across collateral, playbooks, proposals, and templates.
• Translate Product Marketing messaging into practical content for every buying stage.
• Partner cross-functionally to develop guidance, talks tracks, launches, and enablement newsletters.
• Maintain the sales enablement platform with governance, discoverability, and adoption.
• Use approved AI tools daily to accelerate content generation and insights; document AI workflows.
• Track content adoption, platform health, and program impact; translate data into recommendations.

Skills

B2B marketing

Sales enablement

Content strategy

Project management

Data analysis

Education

Bachelor's degree in Marketing, Communications, Business, or equivalent experience

Job description

Cvent is expanding its Sales Enablement team within Marketing. This role focuses on building and maintaining sales content, aligning messaging with product and market needs, and ensuring rapid adoption of enablement tools across global sales teams.

You will drive AI-powered workflows, empower field teams, and measure program impact while collaborating with Marketing, Sales, Product, and Customer Success.