Sales Enablement Lead

FordDirect; Dearborn (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

FordDirect in Dearborn, MI is seeking a Sales Enablement Lead to connect product marketing, sales, and dealer-facing stakeholders with content, tools, training, and messaging that drive dealer adoption and measurable usage. This hybrid role requires in-office work Tue, Wed, and Thu.

You will create enablement roadmaps aligned to product launches, collaborate with SMEs to develop materials, and partner with marketing, product, and dealer-support teams to prepare for launches, deliver sessions,

Qualifications

• 7+ years in sales enablement and developing playbooks, training content, launch materials, and objection materials.
• Experience delivering training to varying audience sizes.
• Experience measuring enablement effectiveness via usage, readiness, adoption, or sales metrics.

Responsibilities

• Create a sales enablement roadmap aligned to product launches, adoption priorities, retention goals, and field readiness needs.
• Work with subject matter experts to create materials that equip the field team with essential positioning, product, and industry knowledge.
• Partner with internal teams to ensure sales and support teams are prepared before product launches.
• Manage multiple projects simultaneously, collaborating with teams to resolve issues and identify areas of concern or opportunity.
• Design and deliver enablement sessions, office hours, webinars, onboarding support, reinforcement plans, and post-launch refreshers
• Leverage AI-based tools and technologies to improve efficiency, accuracy, and quality of work within scope of responsibilities.
• Serve as a bridge between marketing, sales, product, dealer support, training, and leadership to identify gaps in readiness and improve field usability of materials.
• Use feedback from sales and dealers to improve messaging, materials, training effectiveness, and adoption tactics.
• Support budget planning for enablement tools, content production, agency support, learning resources, and training delivery needs.

Skills

Facilitation

Stakeholder management

Presentation

Training content development

MS Office

AI tools

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Excel

CRM systems

AI tools platforms

Job description

The Sales Enablement Lead connects FordDirect product marketing, sales, and dealer-facing stakeholders with the content, tools, training, and messaging needed to drive dealer adoption and retention. This role builds practical enablement programs that help sales teams communicate product value, handle objections, support launches, and move dealers from awareness to readiness to measurable usage.

This position is a hybrid role, which requires the employee to work in the office Tuesday, Wednesday and Thursday.

Essential Functions

• Create a sales enablement roadmap aligned to product launches, adoption priorities, retention goals, and field readiness needs.
• Work with subject matter experts to create materials that equip the field team with essential positioning, product, and industry knowledge.
• Partner with internal teams to ensure sales and support teams are prepared before product launches.
• Manage multiple projects simultaneously, collaborating with teams to resolve issues and identify areas of concern or opportunity.
• Design and deliver enablement sessions, office hours, webinars, onboarding support, reinforcement plans, and post-launch refreshers
• Leverage AI-based tools and technologies to improve efficiency, accuracy, and quality of work within scope of responsibilities.
• Serve as a bridge between marketing, sales, product, dealer support, training, and leadership to identify gaps in readiness and improve field usability of materials.
• Use feedback from sales and dealers to improve messaging, materials, training effectiveness, and adoption tactics.
• Support budget planning for enablement tools, content production, agency support, learning resources, and training delivery needs.

Qualifications

At FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

Experience

• Experience in sales enablement and developing playbooks, training content, presentations, launch materials, and objection-handling resources, 7+ years.
• Creating and delivering training and presentations to various audience sizes.
• Experience measuring enablement effectiveness through usage, readiness, adoption, feedback, or sales productivity metrics.

Skills, Knowledge, and Abilities

• Excellent facilitation, writing, presentation, and stakeholder management skills.
• Strong understanding of how to equip sales or field teams with practical tools that improve adoption, retention, and customer conversations.
• Knowledge of automotive retail, consultative selling, dealership consulting, CRM, digital marketing, SaaS preferred
• Demonstrated fluency with AI-enabled tools and a working understanding of their appropriate use, limitations and application to job-related tasks.
• Ability to develop playbooks, pitch decks, demo guides, talk tracks, FAQs, objection handling, competitive sheets, launch briefs, and training materials.
• Ability to work with product complexity and translate technical or operational information into field-ready language.
• Proactively problem-solve and multitask while maintaining composure and attention to detail.
• Follow through mindset to uphold a 'close the loop' culture.
• A positive approach to serving customers and providing exceptional customer service.
• Ability to demonstrate good judgment, high ethics, and project a professional image.
• Ability to work independently and as a collaborative team member with a positive 'can do' attitude.
• The drive to identify and seize opportunities for continuous improvement as business needs change.
• Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline driven environment.
• Exceptional interpersonal and business communication skills (written, verbal, listening).
• Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).

Education

Bachelor's degree or equivalent combination of work experience and education

At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members. The diversity of our team drives us, inspires us, and makes us proud to call FordDirect home.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, olor, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email [e-mail].

FordDirect is unable to provide visa sponsorship for this position. Only candidates permanently authorized to work in the United States will be considered.