Strategic Sales Enablement Lead (Hybrid Role)

FordDirect; Dearborn (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

FordDirect in Dearborn, MI is seeking a Sales Enablement Lead to connect product marketing, sales, and dealer-facing stakeholders with content, tools, training, and messaging that drive dealer adoption and measurable usage. This hybrid role requires in-office work Tue, Wed, and Thu.

You will create enablement roadmaps aligned to product launches, collaborate with SMEs to develop materials, and partner with marketing, product, and dealer-support teams to prepare for launches, deliver sessions,

Qualifications

• 7+ years in sales enablement and developing playbooks, training content, launch materials, and objection materials.
• Experience delivering training to varying audience sizes.
• Experience measuring enablement effectiveness via usage, readiness, adoption, or sales metrics.

Responsibilities

• Create a sales enablement roadmap aligned to product launches, adoption priorities, retention goals, and field readiness needs.
• Work with subject matter experts to create materials that equip the field team with essential positioning, product, and industry knowledge.
• Partner with internal teams to ensure sales and support teams are prepared before product launches.
• Manage multiple projects simultaneously, collaborating with teams to resolve issues and identify areas of concern or opportunity.
• Design and deliver enablement sessions, office hours, webinars, onboarding support, reinforcement plans, and post-launch refreshers
• Leverage AI-based tools and technologies to improve efficiency, accuracy, and quality of work within scope of responsibilities.
• Serve as a bridge between marketing, sales, product, dealer support, training, and leadership to identify gaps in readiness and improve field usability of materials.
• Use feedback from sales and dealers to improve messaging, materials, training effectiveness, and adoption tactics.
• Support budget planning for enablement tools, content production, agency support, learning resources, and training delivery needs.

Skills

Facilitation

Stakeholder management

Presentation

Training content development

MS Office

AI tools

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Excel

CRM systems

AI tools platforms

Job description

FordDirect in Dearborn, MI is seeking a Sales Enablement Lead to connect product marketing, sales, and dealer-facing stakeholders with content, tools, training, and messaging that drive dealer adoption and measurable usage. This hybrid role requires in-office work Tue, Wed, and Thu.

You will create enablement roadmaps aligned to product launches, collaborate with SMEs to develop materials, and partner with marketing, product, and dealer-support teams to prepare for launches, deliver sessions,