Sales Director, SMB Growth & Channel Leadership

Haworth, Inc.; Holland (MI); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

20 Days Paid Time Off

Health Benefits

401k Match

Short-Term Disability

Tuition Reimbursement

Pet Insurance

Job summary

Haworth, headquartered in Holland, Michigan, seeks a Sales Director for SMB to shape the future of workspace sales. You will design and pilot a new SMB program, scale it with direct and dealer channels, and drive revenue growth across markets.

The role balances strategic leadership with hands‑on execution, requires travel up to 50%, and close collaboration with Sales, Marketing, E‑commerce, and Product teams.

Qualifications

• Bachelor’s degree or higher in a related field.
• 7 years of related sales or business development experience with a bachelor’s degree, or 5 years with a master’s degree.
• 3 years of experience directly supervising sales professionals.
• Experience in commercial interiors or dealer‑supported sales environments.
• Experience using CRM and sales reporting tools to manage pipeline, forecasting, and performance.

Responsibilities

• Develop and lead Haworth’s SMB sales strategy and go‑to‑market approach.
• Own SMB pipeline development, revenue performance, and profitability across channels.
• Lead field sales representatives and collaborate with dealer leadership.
• Hire, coach, and develop sales team members and ensure achievement of goals.
• Build relationships with dealer partners and align Sales, Marketing, E‑commerce, Product, and Finance priorities.

Skills

Sales leadership

Team supervision

Strategic planning

Dealer network experience

Education

Bachelor’s degree in Business, Sales, Marketing, Communications, Architecture, Interior Design, or related field

Tools

CRM systems

Sales forecasting tools

Job description

Haworth, headquartered in Holland, Michigan, seeks a Sales Director for SMB to shape the future of workspace sales. You will design and pilot a new SMB program, scale it with direct and dealer channels, and drive revenue growth across markets.

The role balances strategic leadership with hands‑on execution, requires travel up to 50%, and close collaboration with Sales, Marketing, E‑commerce, and Product teams.