Sales Director

Primrose Retirement Communities; Rogers (AR); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Competitive pay

Paid Time Off

401(k) with Generous Company Match

Company-Paid Life Insurance

Employee Assistance Program (EAP)

Early Access to Earned Wages

Job summary

Primrose Retirement Communities in Rogers, AR is seeking a Sales Director to lead occupancy growth by building meaningful relationships with prospective residents, families, and referral partners. You will guide families through decisions, conduct community tours, and coordinate follow-up activities along their journey to Primrose.

This full-time salaried role requires a passion for seniors, strong communication, CRM experience, and a results-driven mindset to achieve sales and occupancy goals.

Qualifications

• Bachelor’s degree in marketing, business, or related field preferred; equivalent experience considered.
• Previous sales experience required; senior living experience preferred.
• Passion for serving seniors and supporting families through important life transitions.
• Strong communication, relationship-building, and customer service skills.
• Self-motivated, goal-oriented, and driven to achieve sales and occupancy goals.
• Ability to develop and maintain referral and community partnerships.
• Experience using CRM systems and managing follow-up activities.

Responsibilities

• Drive occupancy growth by building meaningful relationships with prospective residents, families, and referral partners.
• Guide families through the decision-making process and coordinate tours.
• Conduct community tours and follow-up activities; serve as trusted advisor throughout the journey to Primrose.

Skills

Communication

Relationship-building

Customer service

Self-motivated

Goal oriented

Referral partnerships

Education

Bachelor's degree in marketing, business, or related field

Equivalent experience considered

Tools

CRM systems

Job description

Full-Time Salaried Position | Primarily Days with Occasional Evenings & Weekends

Meaningful Work, With People at the Center

At Primrose Retirement Communities , we've been enriching the lives of seniors for more than 30 years through exceptional care and meaningful connections. We're looking for a motivated and relationship-focused Sales Director who is passionate about helping seniors and their families find the right place to call home.

In this role, you'll drive occupancy growth by building meaningful relationships with prospective residents, families, and referral partners. You'll guide families through the decision-making process, conduct community tours, coordinate follow-up activities, and serve as a trusted advisor throughout their journey to Primrose.

What We Offer

• Competitive Pay
• Paid Time Off (PTO)
• 401(k) with Generous Company Match
• Company-Paid Life Insurance
• Employee Assistance Program (EAP)
• Early Access to Earned Wages

Qualifications

• Bachelor's degree in marketing, business, or a related field preferred; equivalent experience considered
• Previous sales experience required; senior living experience preferred
• Passion for serving seniors and supporting families through important life transitions
• Strong communication, relationship-building, and customer service skills
• Self-motivated, goal-oriented, and driven to achieve sales and occupancy goals
• Ability to develop and maintain referral and community partnerships
• Experience using CRM systems and managing follow-up activities
• Ability to collaborate effectively with community teams and Home Office staff
• Flexibility to accommodate prospective residents, families, and community events