Sales Director

Merrill Gardens; Fresno (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401(k) match

Life insurance

Disability insurance

Employee Assistance Program

FSAs

Tuition reimbursement

Career growth

Job summary

Merrill Gardens in Fresno, CA is seeking a Sales Director to lead the sales and business development for a senior living community, driving occupancy through a strong prospect pipeline and referral partnerships.

You will manage the full sales process from inquiry to move-in, build partnerships with healthcare professionals, develop local outreach, maintain CRM, and coordinate with leadership on census reporting and resident engagement.

Qualifications

• 3+ years of experience in sales, business development, marketing, or a related field; senior living, healthcare, or hospitality experience preferred.
• Proven ability to build relationships, generate leads, manage a sales pipeline, and achieve sales or occupancy goals.
• Strong communication, organization, and interpersonal skills with the ability to manage multiple priorities and work collaboratively.
• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

Responsibilities

• Lead the community’s sales strategy and occupancy goals, using pipeline activity, conversion trends, and market insights to drive results.
• Manage the full sales process from initial inquiry through tours, follow-up, deposits, and move-in, ensuring a positive experience.
• Build and maintain referral partnerships with healthcare professionals, community organizations, and other local partners to generate qualified leads.
• Develop and execute local outreach and marketing strategies to increase visibility and lead generation.
• Maintain accurate CRM and sales reporting, communicate trends to leadership, and identify opportunities to improve sales performance.
• Monitor the competitive landscape and recommend opportunities to strengthen market position.
• Coordinate sales, census reporting, move-ins, and ongoing resident/family engagement with leadership and teams.

Skills

Relationship building

Lead generation

Sales pipeline management

Communication skills

Interpersonal skills

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Sales Director - Senior Living

We’re looking for a Sales Director to lead the sales and business development efforts of a senior living community. This role will drive occupancy by building a strong prospect pipeline, developing referral partnerships, creating meaningful connections with prospective residents and their families, and guiding prospects through the sales process from initial inquiry to move‑in.

The ideal candidate is a confident relationship‑builder who is motivated by results and comfortable balancing strategic sales planning with hands‑on community engagement. If you’re energized by connecting with people, developing business, and making a meaningful impact in the lives of older adults and their families, we’d love to hear from you.

What You’ll Do:

• Lead the community’s sales strategy and occupancy goals, using pipeline activity, conversion trends, and market insights to drive results.

• Manage the full sales process from initial inquiry through tours, follow‑up, deposits, and move‑in, ensuring a positive experience for prospective residents and families.

• Build and maintain referral partnerships with healthcare professionals, community organizations, and other local partners to generate qualified leads.

• Develop and execute local outreach and marketing strategies, including events, sponsorships, advertising, and other initiatives that increase visibility and lead generation.

• Maintain accurate CRM and sales reporting, communicate trends to leadership, and identify opportunities to improve sales performance.

• Monitor the competitive landscape, including competitor offerings, pricing, occupancy, incentives, and sales strategies, and recommend opportunities to strengthen market position.

• Partner with community leadership and department teams to coordinate sales, census reporting, move‑ins, and ongoing resident and family engagement.

• Manage assigned sales and marketing expenses and support overall community operations, including serving as Acting General Manager when assigned.

What We’re Looking For:

• 3+ years of experience in sales, business development, marketing, or a related field; senior living, healthcare, or hospitality experience preferred.

• Proven ability to build relationships, generate leads, manage a sales pipeline, and achieve sales or occupancy goals.

• Strong communication, organization, and interpersonal skills with the ability to manage multiple priorities and work collaboratively.

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

What We Offer:

• Competitive pay and comprehensive health and wellness benefits

• Paid time off and paid holidays

• 401(k) with company match

• Life and disability insurance

• Employee Assistance Program

• Flexible spending account options

• Tuition reimbursement and professional development opportunities

• Additional voluntary benefits and employee discounts

• Opportunities for career growth and advancement

Additional Information:

This position is primarily computer‑based, with occasional lifting, bending, or reaching (up to ~20lbs.). Reasonable accommodations are available for qualified individuals with disabilities.

Starting compensation will be determined based on relevant qualifications and applicable wage requirements. The posted range reflects the anticipated starting range for the position.

Equal Opportunity Employer