Regional Sales & Marketing Manager

Primrose Retirement Communities; Aberdeen (SD); Sur place; USD 85 000 - 90 000; Plein temps

Avantages offerts par ce poste

PTO

Medical/Dental/Vision insurance

401k with company match

Employee Assistance Program

Company paid Life Insurance

Résumé du poste

Primrose Retirement Communities is seeking a dynamic Regional Sales & Marketing Manager to lead and coach a portfolio of senior living communities. This role focuses on developing teams, driving occupancy growth, analyzing market opportunities, and helping community teams achieve outstanding results.

You will partner with Executive Directors, Sales Directors, and Home Office leaders to build a strong sales culture and reach occupancy and revenue goals.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or related industry.
• Proven experience leading, coaching, and developing high-performing sales teams.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Willingness and ability to travel up to 50% of the time.
• Flexibility to work hours necessary to support community and business needs.

Responsabilités

• Lead, coach, and develop community Sales Directors through regular calls, site visits, and follow-up.
• Strengthen sales skills, accountability, and performance across assigned communities.
• Provide onboarding, training, and ongoing development for sales team members.
• Participate in hiring, coaching, and evaluating Sales Directors.
• Help cultivate a sales-focused culture centered on customer service, results, and accountability.
• Design, coordinate, and deliver company-wide sales and marketing training opportunities.
• Partner with community and operational leaders to develop and execute effective sales strategies.
• Analyze sales performance, conversion metrics, market trends, and competitive positioning.
• Assist in developing annual sales plans, monthly goals, and performance benchmarks.
• Monitor prospect and lead management systems to identify opportunities for growth.
• Support community events, grand openings, and referral-building initiatives.
• Build and maintain positive relationships with residents, families, referral partners, and prospective residents.

Connaissances

Leadership

Coaching

Team development

Analytical skills

Communication skills

Organizational skills

Problem-solving

Travel readiness

Formation

Bachelor's degree in Marketing/Business or related field

Description du poste

Primrose Retirement Communities began over 35 years ago with a simple mission - to honor our seniors by offering a variety of healthy, happy lifestyle options.

By getting the right people on the team at all levels of the organization and by making work fun, we will create a culture where the best people will want to work, residents will want to live, and the core values of Accountability, Relentless Improvement, Embrace Change, Respect and Passion are embraced.

What we offer:

• PTO (Paid Time Off)
• Various coverage levels for Medical, Dental, and Vision Insurance Plans
• 401k Retirement plans plus a generous company match
• Employee Assistance Program (EAP)
• Company paid Life Insurance

And best of all, you'll support the people and strategies that help more older adults discover a lifestyle filled with connection, purpose, and opportunity.

Help Communities Thrive Through Leadership, Coaching, and Growth

Primrose Retirement Communities is seeking a dynamic Regional Sales & Marketing Manager to provide leadership, coaching, and strategic support for a portfolio of senior living communities. This role is ideal for an experienced sales leader who enjoys developing teams, driving occupancy growth, analyzing market opportunities, and helping community teams achieve outstanding results.

As a key member of the sales leadership team, you will partner closely with Executive Directors, Sales Directors, Regional Operations Managers, and Home Office leadership to build a strong sales culture and support communities in reaching their occupancy and revenue goals.

Community coverage area is to be determined and will be assigned based on organizational needs.

What You'll Do

Lead and Develop Sales Teams

• Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up.
• Strengthen sales skills, accountability, and performance across assigned communities.
• Provide onboarding, training, and ongoing development for sales team members.
• Participate in hiring, coaching, and evaluating Sales Directors.
• Help cultivate a sales-focused culture centered on customer service, results, and accountability.
• Design, coordinate, and deliver company-wide sales and marketing training opportunities.

Drive Occupancy and Revenue Growth

• Partner with community and operational leaders to develop and execute effective sales strategies.
• Analyze sales performance, conversion metrics, market trends, and competitive positioning.
• Assist in developing annual sales plans, monthly goals, and performance benchmarks.
• Monitor prospect and lead management systems to identify opportunities for growth.
• Support community events, grand openings, and referral-building initiatives.
• Build and maintain positive relationships with residents, families, referral partners, and prospective residents.

Support Marketing and Business Strategy

• Collaborate with operational leadership to achieve company goals and growth objectives.
• Assist with sales and marketing budgets, advertising strategies, and public relations efforts.
• Conduct market research, secret shops, surveys, and other competitive analysis activities.
• Participate in the development and launch of new services, programs, and promotions.

What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field preferred, or equivalent experience.
• Five or more years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or a related industry.
• Proven experience leading, coaching, and developing high-performing sales teams.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Self-motivated leader with a passion for growth, results, and team development.
• Willingness and ability to travel up to 50% of the time.
• Flexibility to work hours necessary to support community and business needs.

Physical Requirements

Must be able to move throughout community environments and perform activities including reaching, bending, stooping, carrying, pushing, and pulling. Ability to lift up to 50 pounds using proper body mechanics and available equipment as needed.

Bring your passion for people, leadership, and growth to a team that values service and results.

#Director123

The pay range for this role is:
85,000 - 90,000 USD per year(Bonus potential up to $15,000 annually)