Senior Living Sales Director: Growth & Relationships

Primrose Retirement Communities; Rogers (AL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

PTO

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Company-Paid Life Insurance

Employee Assistance Program (EAP)

Earned Wage Access

Job summary

Primrose Retirement Communities is seeking a Sales Director to drive occupancy growth by building meaningful relationships with prospective residents and families. You will guide families through the decision process, conduct tours, and coordinate follow-up activities, serving as a trusted advisor throughout their journey to Primrose.

The role requires strong communication, relationship-building, and customer service skills, with a passion for serving seniors.

Qualifications

• Bachelor's degree preferred; equivalent experience considered.
• Previous sales experience required; senior living experience preferred.
• Passion for serving seniors and supporting families through important life transitions.
• Strong communication, relationship-building, and customer service skills.
• Self-motivated, goal-oriented, and driven to achieve sales and occupancy goals.
• Ability to develop and maintain referral and community partnerships.
• Experience using CRM systems and managing follow-up activities.
• Ability to collaborate effectively with community teams and Home Office staff.
• Flexibility to accommodate prospective residents, families, and community events.

Responsibilities

• Drive occupancy growth by building meaningful relationships with prospective residents, families, and referral partners.
• Guide families through the decision-making process and conduct community tours.
• Coordinate follow-up activities and serve as a trusted advisor throughout the journey to Primrose.
• Collaborate with community teams and Home Office staff to align on sales initiatives and events.

Skills

Sales experience

CRM experience

Communication skills

Relationship-building

Customer service

Goal-oriented

Referral partnerships

Self-motivated

Education

Bachelor's degree

Tools

CRM systems

Job description

Primrose Retirement Communities is seeking a Sales Director to drive occupancy growth by building meaningful relationships with prospective residents and families. You will guide families through the decision process, conduct tours, and coordinate follow-up activities, serving as a trusted advisor throughout their journey to Primrose.

The role requires strong communication, relationship-building, and customer service skills, with a passion for serving seniors.