Sales Director

Primrose Retirement Communities; Rogers (AL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

PTO

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Company-Paid Life Insurance

Employee Assistance Program (EAP)

Earned Wage Access

Job summary

Primrose Retirement Communities is seeking a Sales Director to drive occupancy growth by building meaningful relationships with prospective residents and families. You will guide families through the decision process, conduct tours, and coordinate follow-up activities, serving as a trusted advisor throughout their journey to Primrose.

The role requires strong communication, relationship-building, and customer service skills, with a passion for serving seniors.

Qualifications

• Bachelor's degree preferred; equivalent experience considered.
• Previous sales experience required; senior living experience preferred.
• Passion for serving seniors and supporting families through important life transitions.
• Strong communication, relationship-building, and customer service skills.
• Self-motivated, goal-oriented, and driven to achieve sales and occupancy goals.
• Ability to develop and maintain referral and community partnerships.
• Experience using CRM systems and managing follow-up activities.
• Ability to collaborate effectively with community teams and Home Office staff.
• Flexibility to accommodate prospective residents, families, and community events.

Responsibilities

• Drive occupancy growth by building meaningful relationships with prospective residents, families, and referral partners.
• Guide families through the decision-making process and conduct community tours.
• Coordinate follow-up activities and serve as a trusted advisor throughout the journey to Primrose.
• Collaborate with community teams and Home Office staff to align on sales initiatives and events.

Skills

Sales experience

CRM experience

Communication skills

Relationship-building

Customer service

Goal-oriented

Referral partnerships

Self-motivated

Education

Bachelor's degree

Tools

CRM systems

Job description

Full-Time Salaried Position | Primarily Days with Occasional Evenings & Weekends

Meaningful Work, With People at the Center

At Primrose Retirement Communities, we've been enriching the lives of seniors for more than 30 years through exceptional care and meaningful connections. We're looking for a motivated and relationship-focused Sales Director who is passionate about helping seniors and their families find the right place to call home.

In this role, you'll drive occupancy growth by building meaningful relationships with prospective residents, families, and referral partners. You'll guide families through the decision-making process, conduct community tours, coordinate follow-up activities, and serve as a trusted advisor throughout their journey to Primrose.

What We Offer

• Competitive Pay
• Paid Time Off (PTO)
• Medical, Dental & Vision Insurance
• 401(k) with Generous Company Match
• Company-Paid Life Insurance
• Employee Assistance Program (EAP)
• Early Access to Earned Wages

Qualifications

• Bachelor's degree in marketing, business, or a related field preferred; equivalent experience considered
• Previous sales experience required; senior living experience preferred
• Passion for serving seniors and supporting families through important life transitions
• Strong communication, relationship-building, and customer service skills
• Self-motivated, goal-oriented, and driven to achieve sales and occupancy goals
• Ability to develop and maintain referral and community partnerships
• Experience using CRM systems and managing follow-up activities
• Ability to collaborate effectively with community teams and Home Office staff
• Flexibility to accommodate prospective residents, families, and community events