Sales Director

BMH; Mentor (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Weekly pay via direct deposit

Annual bonus program

401(k) matching

Dental insurance

Vision insurance

Health insurance

Health savings account

Life insurance

Short-term disability

Long-term disability

Paid Holidays

Paid time off

Sick days

Job summary

Coric is seeking a Director of Sales to lead product sales growth across the Midwest (OH and MI). You will guide a high-performing sales team selling forklifts, racking, storage and warehouse automation solutions.

The role emphasizes strategic planning, quota setting, mentoring, CRM tracking, and cross-functional collaboration with operations and OEM partners to expand Coric's branch and distribution network.

Qualifications

• Bachelor's degree from a 4-year university.
• Proven success in field or B2B sales (1–3 years).
• Experience building and managing a team (3+ years).
• Prior leadership in sales within the material handling industry.

Responsibilities

• Develop regional sales strategy with senior leadership and execute it.
• Set quarterly sales goals and quotas for field teams.
• Recruit, hire, onboard, and coach field sales staff.
• Monitor KPIs via CRM and report on revenue, market share and YoY growth.
• Collaborate with OEMs and operations to drive cross-functional growth.

Skills

Communication & negotiation

Interpersonal skills

Organizational skills

Team-building

Analytical mindset

Travel readiness

Education

Bachelor's Degree

Job description

Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.

About

Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.

Overview

Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.

Key responsibilities

• Strategic Planning & Execution
  • Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
  • Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
  • Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
  • Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
• Management & Coaching
  • Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
  • Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
  • Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
• Cross-Functional Relationships
  • Strategic Partnerships - Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).
  • Department Collaboration – Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region.

Knowledge, Skills, and Experience

Required Qualifications

• Bachelor's Degree from a 4-year University
• Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
• Experience Building & Managing a Team (3+ years)
• Prior Experience in Sales Leadership
• Prior Experience in Material Handling Industry

Skills

• Excellent Communication & Negotiation Skills
• Strong Interpersonal, Organizational and Team-Building Skills
• Analytical Mindset
• Ability to Travel to Support Team & Clients

Compensation & Benefits

• Weekly pay via direct deposit, plus annual bonus program
• 401(k) matching
• Dental insurance
• Vision insurance
• Health insurance
• Health savings account
• Life insurance
• Short-term disability
• Long-term disability
• Paid Holidays
• Paid time off
• Sick days