Sales Development Representative (SDR) -Cold Caller

Lago; United States; Remote; USD 42,000 - 68,000; Full time

Benefits offered by this job

Remote work from anywhere

Biweekly coaching sessions

Access to AI tools & systems

Job summary

Lago is seeking a Sales Development Representative to drive outbound cold calling across the United States. You will connect with home service and home construction business owners, spark interest in our client’s services, and schedule qualified appointments with senior Account Executives.

You will make up to 200 dials daily, aim for 3–4 quality appointments, and leverage scripts, CRM follow-ups, and modern tools. A high-energy, results-driven environment awaits top performers.

Qualifications

• Proven B2B cold calling experience with metrics you can share.
• Track record of hitting or exceeding quota consistently.
• Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttals.
• Baseline knowledge of digital marketing (Google Ads, Meta Ads, SEO, and a CRM).
• Clear, direct communication — you answer the question asked without rambling.
• Hungry. Motivated by money with clear financial goals and drive to hit them.
• Reliable internet connection and a quiet workspace.
• Fluent English with strong verbal communication skills.

Responsibilities

• Make 200 cold calls per day (minimum).
• Book 3-4 quality appointments per day.
• Use our proven cold call script and talk track.
• Follow up with leads via phone, text, and email through our CRM.

Skills

B2B cold calling

Quota attainment

Objection handling

Digital marketing knowledge

Clear communication

Reliable internet

Fluent English

Tools

Apollo

GoHighLevel

HubSpot

Salesforce

Job description

Role: Sales Development Representative
Hours: Monday - Friday. 9AM - 5PM MST

Our client is a U.S.-based digital marketing agency headquartered in Salt Lake City. The company has been in business for over 7 years and currently employs 13 full-time team members. They specialize in helping home service and home construction companies grow their revenue through Google Ads, Meta/Facebook Ads, SEO, website development, CRM systems, and content creation.

Their clients include roofing companies, HVAC companies, plumbers, general contractors, and custom home builders—many generating between $50M to $150M+ in annual revenue. The company is not a startup; it is an established, profitable, and rapidly growing organization.

The successful candidate will be responsible for making outbound cold calls to home service and home construction business owners across the United States. Their primary goal is to connect with decision-makers, generate interest in our client’s services, and schedule qualified appointments with the company’s senior Account Executives.

Responsibilities

• 200 cold calls per day (minimum)
• 3-4 quality appointments booked per day
• Using our proven cold call script and talk track
• Following up with leads via phone, text, and email through our CRM

This is a phones-up, high-energy, high-volume role. You will be on the phone all day. If that excites you, we want to talk.

• Proven B2B cold calling experience with specific metrics you can share (dials per day connect rates, appointments set)
• Track record of hitting or exceeding quota consistently
• Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttals
• Baseline knowledge of digital marketing (you can explain what Google Ads, Meta Ads, SEO, and a CRM are in your own words)
• Clear, direct communication — you answer the question asked without rambling
• Hungry. Motivated by money. You have financial goals and you will outwork everyone to hit them.
• Reliable internet connection and a quiet workspace
• Fluent English with strong verbal communication skills

Strong preferences:

• Experience in digital marketing, SaaS, or agency sales
• Familiarity with tools like Apollo, GoHighLevel, HubSpot, Salesforce, or similar CRMs
• Experience selling to small/mid-size business owners (SMB)
• Job stability — you don’t hop every 6 months

This role is NOT a fit if you:

• Have never done outbound cold calling
• Prefer inbound leads or warm outreach only
• Are looking for a low-effort, low-accountability position
• Can’t articulate how you handle common sales objections
• Are not motivated by earning potential and performance-based pay

Compensation

• Base: Competitive hourly rate based on experience (top of market for proven performers)
• Commission: Performance-based bonuses on top of base pay. The more quality appointments you book, the more you earn. Our top SDRs earn significantly above their base through commissions.

We pay for performance. If you produce, you will be rewarded. Period.

What We Offer

• Month-to-month employment — no long-term lock-ins, but we invest heavily in people who produce
• Proven cold call scripts and talk tracks that work
• Full product and services training so you can talk shop with any business owner
• Biweekly coaching sessions with leadership
• A team culture built on accountability, trust, and results
• Real career growth — our top performers get more responsibility, higher comp, and leadership opportunities
• Access to cutting-edge AI tools and systems that make you more effective

If you’re adetail-oriented, strategic financial expertwho thrives on making a business more profitable and financially sound, we’d love to hear from you!

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.