Sales Development Representative

Socket.dev; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Attio is seeking a Sales Development Representative to generate top-of-funnel pipeline through targeted outbound campaigns and collaboration with the Account Executive team. This role is foundational for pipeline generation and offers a clear path into broader GTM roles at Attio over time.

You will own outreach from first touch to AE handoff, work with Marketing and RevOps to improve targeting, and help move prospects through the funnel with disciplined, data-driven execution.

Qualifications

• Experience running multi-channel outbound campaigns.
• Ability to ground decisions in evidence and reasoning.
• Comfort handling feedback and iterating on processes.

Responsibilities

• Run targeted, multi-channel outbound campaigns to generate net-new opportunities.
• Progress prospects who dropped out of the funnel, turning stalled interest back into pipeline.
• Coordinate with Account Executives to schedule meetings and communicate early stage discovery.
• Work cross-functionally with Marketing and RevOps to improve targeting and process over time.
• Own your outreach and prospect experience from first touch through AE handoff.
• Partner with sales leadership to develop efficient lead funnel processes.

Skills

Outbound campaigns

Cross-functional collaboration

Communication adaptability

Evidence-based decision making

Feedback-oriented

Job description

Attio is the CRM for agentic revenue. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A.

We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier.

If you want to do the best work of your career, this is the right place.

About the Role

Sales Development Representatives generate top of funnel pipeline at Attio, running outbound campaigns and progressing prospects who've dropped out of the funnel, working closely with our Account Executive team to move qualified opportunities forward. This role is foundational to pipeline generation and one of the clearest paths into broader GTM roles at Attio over time.

What You'll Do

• Run targeted, multi-channel outbound campaigns to generate net-new opportunities
• Progress prospects who dropped out of the funnel, turning stalled interest back into pipeline
• Coordinate with AEs to schedule meetings, share calendar context, and communicate early stage discovery
• Work cross functionally with Marketing and RevOps to improve targeting and process over time
• Own your outreach and prospect experience from first touch through AE handoff
• Partner with sales leadership to develop efficient lead funnel processes using Attio

What We're Looking For

• We are particularly interested in hearing from candidates with:
  • A track record of owning outcomes and following through on commitments
  • A habit of grounding decisions in evidence and reasoning, particularly when prioritizing across competing demands
  • A genuine track record of seeking out feedback and acting on it
  • Communication that adapts to different audiences

What the Hiring Process Looks Like

• Talent Introduction (~30 minutes)
• Hiring Manager Interview (~30 minutes)
• Take-Home Exercise
• Take-Home Review with your Hiring Manager
• Meet the Team: Two focused conversations with key stakeholders
• Executive Leadership Conversation
• Offer