Sales Development Representative

Clay Today; Northern, New York (KY, NY); Hybrid; USD 53,000 - 63,000; Full time

Job summary

Subtext is seeking a Sales Development Representative to drive outbound prospecting and qualify inbound interest, helping build a robust pipeline for the Account Executive team. You’ll often be the first point of contact, identifying target accounts and creating engagement through multiple channels while reporting to the VP of Sales.

The role is remote-based with a base salary of $53,000–$63,000 per year and total compensation up to $81,000 with incentives.

Qualifications

• Experience in outbound prospecting or business development.
• Strong verbal and written communication skills.
• Comfortable in CRM-driven environments.

Responsibilities

• Outbound prospecting to target accounts via calls, emails, and social channels.
• Qualify inbound interest and schedule discovery calls for AEs.
• Maintain clean CRM data and contribute to the SDR playbook.

Skills

Outreach prospecting

Sales experience

Excellent communication

Resilience

Self-starter

Coachable

Tools

Salesforce

Job description

Strengthening and empowering all of the communities we serve.

Sales Development Representative

Remote-based position

ABOUT SUBTEXT

Subtext is a two-way SMS platform that helps media, sports, music, automotive, and political brands build direct, owned relationships with their audiences, bypassing algorithms and third-party platforms. We're backed by Advance, growing fast, and building a real go-to-market engine from the ground up.

THE ROLE

We're growing our outbound engine and hiring Sales Development Representatives to generate net-new pipeline for our Account Executive team. You'll often be the first conversation a prospect has with Subtext: identifying target accounts, creating engagement through outbound prospecting, and qualifying inbound interest before handing off qualified opportunities to AEs. This is an individual contributor role reporting into the VP of Sales.

The base salary range is $53,000 to $63,000 per year. Additional incentives bring total potential compensation to $71,000 to $81,000.

WHAT YOU'LL OWN

• Outbound prospecting: generate interest through cold calls, emails, LinkedIn, and social outreach to prospects within your target accounts.
• Inbound qualification: qualify inbound leads generated through our marketing efforts and convert them into net-new meetings.
• Account targeting: identify and prioritize top prospects and key targets within your coverage as our territory structure comes online.
• Meeting generation: schedule qualified discovery calls for Account Executives and keep the handoff clean.
• Process feedback: share what's working and what isn't in outbound campaigns and account coverage with the VP of Sales and Sales Ops as we refine the SDR playbook.

EXPECTATIONS

• Meet or exceed daily activity minimums: 40 calls and 20 emails per day
• Build and maintain a strong top-of-funnel pipeline, looking for 12 meetings booked per month and 4 opportunities
• Keep CRM data clean and current, it feeds directly into the forecasting Sales Ops is building

WHAT WE'RE LOOKING FOR

• Previous sales experience or a genuine passion for business development
• Excellent verbal and written communication skills
• High degree of resilience; comfortable bouncing back from a day full of no's
• Strong self-starter instinct: you'll work to learn what you don't already know rather than wait to be shown
• Extremely coachable and quick to act on feedback
• Comfortable in a CRM; Salesforce experience a plus