Sales Development Director

Primis; New York (NY); On-site; USD 120,000 - 210,000; Full time

Job summary

Primis is seeking a dynamic leader to run the US outbound SDR team. You will craft the outbound motion, sharpen messaging, and ensure top prospection conversations with target accounts. You’ll collaborate with Account Developers, Client Partnerships, and Marketing to grow pipeline and brand presence.

You will coach SDRs, define qualification criteria, and drive KPIs while maintaining a high standard for outreach quality in a fast-paced, target-driven environment.

Qualifications

• Leads or coaches SDR/BDR/inside sales teams in B2B or professional services.
• Experience building outbound strategy, pitch frameworks and qualification criteria.
• Ability to motivate early career sales talent and partner with sales/marketing.
• Strong CRM and sales-engagement tooling proficiency.

Responsibilities

• Lead, coach, and develop a team of SDRs.
• Own outbound campaigns across US sectors and deliver qualified meetings.
• Set and track KPIs across activity, connect rates, and meetings.
• Build outreach sequences, call frameworks, value propositions, and objections.
• Keep CRM data clean and reporting useful (Salesforce or HubSpot).
• Direct the team toward priority industries, strategic accounts, and C-suite buyers.
• Support hiring, onboarding, and development of the SDR bench.

Skills

Leadership coaching

US B2B outbound

Outbound strategy design

Qualification criteria

CRM & sales-engagement tooling

People motivation

Resilience in fast pace

Tools

Salesforce

HubSpot

Outreach

Salesloft

Job description

Our client is a global workplace design and build consultancy working with some of the world's most recognizable brands. Strategy, design, project management, and delivery sit under one roof, which lets them move fast and solve complex problems for clients. The culture is collaborative and inclusive, and it rewards curiosity, accountability, and new ideas.

The Role

Reporting to the Head of Sales, US, you will lead a team of SDRs driving outbound prospecting and qualified pipeline for the US Account Development team. You own the US outbound strategy: building the motion, sharpening the messaging, and making sure the team is opening the right conversations with the right accounts. You will work closely with Account Developers, Client Partnerships, and Marketing to grow pipeline and brand presence.

Responsibilities

• Lead, coach, and develop a team of SDRs.
• Own outbound campaigns across US commercial workplace sectors and deliver qualified meetings for Account Developers.
• Set and track KPIs across activity, connect rates, and meeting conversion, with regular coaching and call reviews.
• Build outreach sequences, call frameworks, value propositions, and objection handling for US decision makers.
• Keep CRM data clean and reporting useful (Salesforce or HubSpot).
• Direct the team toward priority industries, strategic accounts, and C suite buyers, holding a high bar on qualification.
• Support hiring, onboarding, and development of the SDR bench.

Experience Required

• Track record leading or coaching SDR, BDR, or inside sales teams in B2B or professional services.
• Strong grasp of US B2B outbound, appointment setting, and engaging senior decision makers.
• Hands on experience building outbound strategy, pitch frameworks, and qualification criteria.
• Confident with CRM and sales engagement tooling (Salesforce, HubSpot, Outreach, Salesloft).
• Able to motivate early career sales talent and partner well with sales and marketing.
• High energy and resilient in a fast paced, target driven environment.