Sales Director - US

S2W Media, Inc; Town of Boston (NY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

A B2B tech demand generation firm based in New York is seeking a Sales Director to lead revenue growth in the US market. The ideal candidate will have a proven track record in high-volume B2B sales, focusing on demand generation and new business acquisition in the upper mid-market segment. Responsibilities include managing the entire sales cycle, collaborating closely with marketing, and achieving annual quotas of $1M–$2M. This role requires a strong communicator with deep industry experience and ability to build lasting relationships.

Qualifications

• 5–10 years of mid-senior level B2B sales experience, preferably in upper mid-market.
• Ability to achieve at least 80% of sales goals consistently.
• Experience in managing sales pipelines from content syndication and display ads.

Responsibilities

• Lead revenue growth in the US market focusing on new business acquisition.
• Manage the full sales cycle for mid-market deals.
• Collaborate with marketing for optimized lead routing and campaign effectiveness.

Skills

Proven quota-carrying sales leadership

High-volume B2B sales experience

Strong communication skills

Data-driven decision making

Experience with display advertising

Account-based marketing familiarity

Tools

Salesforce

HubSpot

Job description

We are seeking a seasoned Sales Director to lead revenue growth in the US market, focusing on high-volume demand generation and new business acquisition in the upper mid-market segment. This individual contributor role requires a proven quota-carrying leader who drives pipeline through targeted outbound strategies, leveraging display advertising and content syndication programs. You will own a significant portion of the US revenue target, collaborating closely with marketing to convert demand into closed-won deals while building a predictable, scalable sales motion.

S2W Media was founded in 2012 as a global B2B tech demand generation company. Over the past decade, we have rapidly grown to become one of the fastest-growing companies recognized alongside Fortune 500 innovators in the industry. For the past 8 years, S2W Media has strengthened its position as a trusted, valuable, and key resource for driving measurable growth.

Join our winning team to grow your skills and thrive in a culture built for success.

What You’ll Do

• Carry and exceed an individual annual quota of $1M–$2M in new ARR/bookings.
• Develop and execute outbound sales strategies targeting upper mid-market accounts, prioritizing high-volume lead engagement from display and content syndication campaigns.
• Provide a ready list of 50+ qualified target accounts upon joining, enabling immediate pipeline building in month one.
• Qualify, nurture, and close opportunities sourced from marketing-led programs, with a focus on converting syndicated content engagements and display ad interactions into sales meetings and revenue.
• Collaborate with the marketing team to align on ABM target accounts, optimize lead routing from demand gen channels, and provide feedback to improve campaign effectiveness.
• Manage the full sales cycle for mid-market deals, including discovery, demos, negotiations, and closures with multiple stakeholders.
• Forecast accurately, maintain rigorous CRM hygiene (e.g., Salesforce/HubSpot), and report on pipeline health, win rates, and channel-specific performance.
• Identify and pursue expansion opportunities within newly won accounts to drive upsell and multi-year commitments.
• Stay abreast of industry trends and competitive landscape to position our solutions effectively against key competitors.

Our Ideal Candidate

• Proven quota-carrying sales leader with a history of consistently achieving at least 80% of goal (preferably 100%+) over multiple years.
• Deep experience in high-volume B2B sales environments, particularly converting leads from display advertising and content syndication programs.
• Strong network and prior success selling into upper mid-market accounts; able to hit the ground running with immediate target account knowledge.
• Highly proactive, data-driven, and collaborative; thrives in cross-functional environments with marketing, product, and leadership.
• Excellent communicator with the ability to build relationships at Director, VP, and C-level.
• Test-and-learn mindset, comfortable experimenting with sales plays tied to specific demand gen channels.
• Positive, team-oriented attitude with a track record of mentoring peers and contributing to team success.

Experience

• 5–10 years of mid-senior level B2B sales experience, with at least 3+ years as a quota-carrying individual contributor or frontline leader.
• Proven track record carrying $1M–$2M+ annual quotas with average attainment of 80%+ to goal.
• Exclusive experience from direct competitors or same-industry companies utilizing display advertising and content syndication for demand generation.
• Demonstrated success in high-volume upper mid-market sales (deals typically $50K–$250K ACV, 3–6 month cycles).
• Hands-on experience managing pipelines sourced primarily from content syndication vendors and programmatic display retargeting.
• Familiarity with ABM tools, intent data, and integrating marketing-qualified accounts into sales follow-up.
• Experience collaborating with performance marketing teams on paid channels and reporting ROI from specific tactics.
• Familiarity with Hubspot as a CRM

Requirements

• 5–10 years in quota-carrying B2B sales roles; upper mid-market experience essential.
• Located in the US only (Austin, Boston, or New York preferred).
• Expert user of CRM (Salesforce or HubSpot essential).
• Results-oriented, analytical mindset with strong forecasting skills.
• Willingness to travel as needed for client meetings and events.