Sales Development Representative

Firmable Pty Ltd; San Francisco, Northern (CA, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Firmable is seeking a Sales Development Representative to join the founding US team. You will own the top of the funnel, identifying prospects, initiating conversations, and booking high-quality meetings that feed the pipeline for Account Executives.

This builder SDR role emphasizes commercial thinking, account and persona research, and tailored outreach. You’ll work with Marketing and AEs, feeding market signals back to leadership as we scale into the US market.

Qualifications

• 1–2 years of SDR, BDR, or sales-adjacent roles (B2B SaaS preferred).
• Confident on the phone and thoughtful in written communication.
• Organised, disciplined, and able to manage activity and output.
• Experience with CRM and outbound tools.

Responsibilities

• Prospect into target accounts via cold calls, emails, LinkedIn, and creative outbound tactics.
• Qualify prospects and book high-quality meetings for Account Executives.
• Collaborate on outbound messaging, sequences, and value propositions for US markets.
• Research accounts, industries, and buying personas to personalise outreach.
• Maintain clean, accurate data in HubSpot and prospecting tools.
• Share insights on objection patterns and market feedback.
• Help establish outbound best practices and documentation for future SDR hires.

Skills

SDR experience

B2B SaaS

Phone skills

Written communication

Tools

HubSpot

Firmable

Apollo

ZoomInfo

Job description

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data; the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and the US.

Sales Development Representative sits at the front line of Firmable's outbound growth engine. You will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives.

This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership. As we expand into the US, outbound excellence and pipeline creation will be critical to our success.

The Opportunity

Joining the Founding team in the US, you won’t just “run sequences” - you’ll help build a new team and market.

You’ll work closely with the VP Americas and Account Executives to:

• Test messaging across industries and personas,

• Identify high-performing ICP segments,

• Build repeatable outbound motions that scale.

What You’ll Be Doing

• Prospect into target accounts via cold calls, emails, LinkedIn, and creative outbound tactics

• Qualify prospects and book high-quality meetings for the Account Executives

• Collaborate on outbound messaging, sequences, and value propositions tailored to US markets

• Research accounts, industries, and buying personas to personalise outreach

• Maintain clean, accurate data in HubSpot and prospecting tools

• Share insights on objection patterns, ICP quality, and market feedback

• Help establish early outbound best practices and documentation for future SDR hires

What We’re Looking For

This is a builder SDR role, not a volume-at-all-costs seat.

You’ll likely be a strong fit if you:

• Have 1–2 years of experience in SDR, BDR, or sales-adjacent roles (B2B SaaS preferred)

• Are confident on the phone and thoughtful in written communication

• Are naturally curious and enjoy understanding how different businesses operate

• Are organised, disciplined, and able to manage your own activity and output

• Can handle rejection, ambiguity, and experimentation without losing momentum

• Want to grow into an AE or senior commercial role over time

• Have experience with tools like HubSpot, Firmable, Apollo, ZoomInfo, etc.

Why Join as Founding US SDR

• You’ll help build the outbound engine from scratch

• Direct mentorship from the Head of Sales

• Clear progression path as the US team grows

• Exposure to regional GTM strategy, not just activity metrics

Who this role is NOT for

• Are looking for a highly scripted, volume-only SDR role with rigid sequences and instructions

• Struggle with rejection or need constant validation to stay motivated

• Prefer being told exactly what to say, who to target, and how to work each day

• Are uncomfortable experimenting with messaging, industries, and outbound approaches

• Expect a large team, clear handoffs, and mature tooling from day one

• Are not interested in understanding the broader business, product, or market context

• This role is best suited for someone who wants to learn fast, think commercially, and grow into a more senior sales role over time.