Sales Consultant

Audi Palo Alto; Palo Alto (CA); On-site; USD 50,000 - 125,000; Full time

Benefits offered by this job

High earning potential

Medical, dental, and vision insurance

Paid time off

Employee vehicle discounts

Sales training

Career growth opportunities

Job summary

Audi Palo Alto, a high-volume luxury store in Silicon Valley, seeks a Sales Consultant to welcome guests with hospitality and consultative selling. No automotive experience is required, and you’ll work in a dynamic market with strong earning potential.

You will build relationships, guide buyers through the Audi lineup, and collaborate with finance to ensure a transparent, pressure-free purchase. Training and growth opportunities are available in a fast-paced environment.

Qualifications

• From hospitality, luxury retail, tech sales or other client-facing backgrounds is encouraged.
• No automotive experience required; bring a hospitality mindset and consultative approach.
• Strong communication and relationship-building skills to engage sophisticated buyers.

Responsibilities

• Welcome guests with genuine curiosity and consultative approach to understand needs.
• Guide guests through Audi lineup, connecting performance, technology and design to buyers' priorities.
• Present vehicles and conduct real test drives that create a memorable experience.
• Build and maintain a guest pipeline with proactive follow-up and disciplined CRM use.
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience.
• Meet monthly targets while maintaining high guest satisfaction scores.
• Stay current on Audi product updates, technology features, and EV/PHEV lineup.
• Represent Audi Palo Alto and Swickard's hospitality standard in every interaction.

Skills

People skills

Consultative selling

CRM experience

Tools

CRM software

Job description

Description

Palo Alto, CA | Audi | Hospitality | Luxury performance brand | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $50,000 - $125,000+ OTE

Strong candidates have come from luxury hospitality, high-end retail, tech, financial services, and other professional client-facing environments.

IS THIS YOU?

• You're a natural with people -- consultative, curious, and able to build trust with sophisticated buyers in a high-expectation market
• You come from hospitality, luxury retail, tech sales, or another client-facing role and you're ready to bring that experience to one of Silicon Valley's premier performance brands
• You want to sell a brand people are passionate about, at a store with the volume and the market to support real earning potential

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Audi Palo Alto is a high-volume luxury store in the heart of Silicon Valley -- 200 to 250 units per month, a passionate guest base, and a sales floor that rewards consultants who bring genuine product knowledge, honest communication, and a hospitality-first approach. No automotive experience required. We hire for character and train the rest.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and a consultative approach -- understanding what they want before presenting what we have
• Guide guests through the Audi lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
• Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
• Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Audi product updates, technology features, and the EV and PHEV lineup
• Represent Audi Palo Alto and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- hospitality, luxury retail, tech sales, financial services, or other consultative client-facing backgrounds are strongly encouraged to apply
• Comfortable engaging with a sophisticated, informed Silicon Valley buyer -- these guests have done their research and they appreciate a consultant who matches that preparation
• Clear, honest communicator -- you earn trust through transparency, not pressure
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication
• Genuine enthusiasm for the Audi brand -- performance, technology, and design are real talking points in this market
• Valid driver's license with a clean driving record
• A hospitality mindset -- every guest interaction deserves your full attention and care

WHAT WE OFFER

• OTE of $50,000 - $125,000+ annually
• Paid Audi product and sales training -- we'll build your brand knowledge from the ground up
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
• A high-volume sales floor in one of the most active luxury automotive markets in the country

WHY AUDI PALO ALTO

• 200 to 250 units per month -- consistent volume and a loyal, engaged guest base translate directly into real earning potential for a motivated consultant
• Audi's performance, technology, and design story resonates deeply in Silicon Valley -- you're selling to buyers who genuinely care about the brand, which makes every conversation more rewarding
• A green sales force with room to grow -- this is a floor where a strong performer stands out quickly and gets noticed
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, not just how we serve
• Leadership that invests in your development and gives you the tools, training, and support to perform at your best

Audi Palo Alto has the volume, the brand, and the market to give a motivated Sales Consultant a genuinely compelling place to build a career. Silicon Valley buyers are informed and engaged -- and the consultant who shows up prepared, communicates honestly, and follows through consistently will build a book of business that grows every month.

If you're consultative, people-first, and ready to represent one of the world's great performance brands in one of the country's most dynamic markets -- we'd like to meet you.