Sales Consultant

Swickard Auto Group; Palo Alto (CA); On-site; USD 50,000 - 125,000; Full time

Job summary

Swickard Auto Group in Palo Alto, CA, is looking for a Sales Consultant for Audi Palo Alto. Join Silicon Valley's premier luxury performance brand and help guests explore the Audi lineup with a hospitality-first approach.

No automotive experience is required; candidates from hospitality, luxury retail, tech sales, or other client-facing fields are encouraged to apply. Expect a high-volume store, strong earning potential, and a team that emphasizes trust, transparency, and guest delight.

Qualifications

• No automotive experience required; hospitality, luxury retail, tech sales, or client-facing backgrounds encouraged.
• Strong communicator who can build trust with sophisticated buyers in a high-expectation market.
• Willingness to learn brand story, product features, and sales process.

Responsibilities

• Welcome guests with curiosity and consultative approach.
• Guide guests through the Audi lineup and connect to their needs.
• Present vehicles and conduct authentic test drives.
• Build and maintain a guest pipeline with follow-up.
• Collaborate with finance and management for smooth purchases.
• Meet monthly targets while maintaining guest satisfaction.
• Stay current on Audi product updates, EV and PHEV lineup.
• Represent Audi Palo Alto and Swickard's hospitality standard.

Skills

Hospitality background

Luxury retail

Tech sales

Financial services

Client-facing backgrounds

Job description

Description

Palo Alto, CA | Audi | Hospitality | Luxury performance brand | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $50,000 - $125,000+ OTE

Strong candidates have come from luxury hospitality, high-end retail, tech, financial services, and other professional client-facing environments.

IS THIS YOU?

• You're a natural with people -- consultative, curious, and able to build trust with sophisticated buyers in a high-expectation market
• You come from hospitality, luxury retail, tech sales, or another client-facing role and you're ready to bring that experience to one of Silicon Valley's premier performance brands
• You want to sell a brand people are passionate about, at a store with the volume and the market to support real earning potential

Who We Are

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. Audi Palo Alto is a high-volume luxury store in the heart of Silicon Valley -- 200 to 250 units per month, a passionate guest base, and a sales floor that rewards consultants who bring genuine product knowledge, honest communication, and a hospitality-first approach. No automotive experience required. We hire for character and train the rest.

What You'll Do

• Welcome guests with genuine curiosity and a consultative approach -- understanding what they want before presenting what we have
• Guide guests through the Audi lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
• Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
• Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Audi product updates, technology features, and the EV and PHEV lineup
• Represent Audi Palo Alto and Swickard's hospitality standard in every guest interaction

What We're Looking For

• No automotive experience required -- hospitality, luxury retail, tech sales, financial services, or other consultative client-facing backgrounds are strongly encouraged to apply
• Comfortable engaging with a sophisticated, informed Silicon Valley buyer -- these guests have done their research and they appreciate a consultant who matches that preparation