Sales Consultant | SF Bay Area Regional Application

Swickard Auto Group; San Francisco (CA); On-site; USD 40,000 - 120,000; Full time

Benefits offered by this job

Paid training

Medical, dental, and vision insurance

Life insurance

Paid time off and holidays

Career path and growth opportunities

Employee vehicle discounts

Job summary

Swickard Auto Group invites candidates for Sales Consultant opportunities across its San Francisco Bay Area dealerships. No automotive experience required; we hire for mindset and hospitality instinct, then train brand knowledge.

You’ll represent multiple luxury brands and engage guests with warmth and integrity. As a primary relationship-builder, you will guide buyers, conduct test drives, and nurture a robust pipeline to achieve strong earnings while delivering a hospitality-first experience.

Qualifications

• Relationship-first sales approach and ability to earn trust quickly.
• Experience in hospitality, luxury retail, or guest-facing roles is valuable.
• Strong communication and follow-through are essential.
• Comfort with CRM tools and digital communication.
• Clear, honest communication and reliable to commitments.
• Valid driver's license with clean record.

Responsibilities

• Welcome guests with warmth and curiosity to understand needs.
• Guide guests through the lineup with product knowledge and brand stories.
• Present vehicles and conduct test drives to create memorable experiences.
• Build and maintain a guest pipeline via consistent follow-up and CRM use.
• Collaborate with finance and management to deliver transparent, pressure-free purchases.
• Meet monthly targets while maintaining high guest satisfaction scores.

Skills

Relationship-first sales

Hospitality background

Guest-facing

CRM tools

Team player

High-earning mindset

Tools

CRM software

Job description

San Francisco Bay Area | Audi | Land Rover | Lexus | Mercedes-Benz | Toyota | Sales Consultant | No automotive experience required | Pipeline | Bay Area | Veterans encouraged to apply | $40,000 - $120,000+ OTE

• OUR SAN FRANCISCO BAY AREA BRANDS INCLUDE: Audi, Land Rover, Lexus, Mercedes-Benz, Toyota

This is a general application for Sales Consultant openings across Swickard’s San Francisco Bay Area dealerships. There is no specific position available at this time. Qualified candidates will be contacted as opportunities arise.

IS THIS YOU?

• You're a relationship-first sales professional -- from automotive, hospitality, luxury retail, or any guest-facing background -- who earns trust through honesty, preparation, and consistent follow-through
• You're motivated, coachable, and ready to grow a high-earning career representing brands that guests are genuinely passionate about
• You're open to what's next and want to be in conversation with a growing hospitality-first automotive group before a specific opening arises

Who We Are

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

We operate multiple dealerships across the San Francisco Bay Area -- representing Audi, Land Rover, Lexus, Mercedes-Benz, and Toyota. When Sales Consultant openings arise at any of our stores, we want qualified candidates ready to move. No automotive experience required -- we hire for the right mindset and hospitality instinct, and train the brand knowledge. If you're a motivated sales or guest-facing professional in or open to this market, we'd like to start the conversation now.

What You'll Do

• Welcome guests with genuine warmth and curiosity -- understanding what they need before presenting what we have
• Guide guests through the lineup with growing product knowledge -- connecting the brand's story to what matters most to each individual buyer
• Present vehicles and conduct test drives that create a real, memorable experience
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores

What We're Looking For

• No automotive experience required -- sales, hospitality, luxury retail, or any consultative guest-facing background welcome
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a genuine drive to grow your earnings and your career
• Clear, honest communicator who follows through on every commitment
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

What We Offer

• OTE of $40,000 - $120,000+ annually -- specific to each store and opening
• Paid OEM brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY SWICKARD AUTO GROUP -- SAN FRANCISCO BAY AREA

• One of the most active and affluent luxury automotive markets in the country -- Bay Area guests are informed, engaged buyers who reward consultants who match their preparation and lead with integrity
• Five distinct brands mean five distinct brand stories and a wide range of guest profiles -- real variety and consistent openings across the portfolio
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• A hospitality-first culture where doing right by the guest and growing your career go hand in hand
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead

This isn't a posting for a role that's open today -- it's an invitation to connect. We operate multiple dealerships across the Bay Area and we proactively build sales talent pipelines so that when an opening arises, we're ready to move. If you're open to a conversation about what's possible in the Bay Area with Swickard -- we'd like to hear from you.