Brand Specialist

Mercedes-Benz of Palo Alto; Palo Alto (CA); On-site; USD 40,000 - 120,000; Full time

Benefits offered by this job

Brand Training

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

PTO

Holidays

Career Path

Vehicle Discounts

Team Culture

Job summary

Mercedes-Benz of Palo Alto seeks a Brand Specialist to deliver a luxury guest experience without requiring prior automotive experience. Training is provided, and your hospitality and sales background will help you connect with informed Bay Area buyers.

In this role you will guide guests through the Mercedes-Benz lineup, conduct engaging presentations, and build lasting relationships via disciplined CRM use.Weekend availability is required, with strong earning potential through the OTE structure.

Qualifications

• No automotive experience required; Mercedes-Benz training provided from day one.
• Experience in luxury hospitality, high-end retail, tech sales, or consultative roles preferred.
• Polished, professional presence and strong communication skills.
• Natural listener with ability to build rapport and follow through with integrity.
• Available to work weekends as needed; valid driver's license with clean record.

Responsibilities

• Welcome guests to Mercedes-Benz of Palo Alto with warmth and professionalism.
• Guide guests through the lineup, linking engineering and design to each buyer's priorities.
• Listen to needs, present the right vehicle, and deliver engaging presentations and test drives.
• Build lasting guest relationships through thoughtful follow-up and CRM use.
• Collaborate with sales management and finance for a seamless purchase process.
• Meet monthly targets while maintaining high guest satisfaction scores.
• Be available to work weekends as needed—the showroom's busiest days are Saturday and Sunday.

Skills

Hospitality

Sales experience

Communication

Relationship building

Weekend availability

CRM familiarity

Tools

CRM tools

Job description

Description

Palo Alto, CA | Mercedes-Benz | Luxury brand | Brand Specialist | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $40,000 - $120,000+ OTE

Strong candidates have come from luxury hotels, high-end retail, tech, financial services, restaurants, and beyond.

IS THIS YOU?

• You're warm, polished, and naturally gifted at creating memorable experiences -- guests feel genuinely cared for and well-served in every interaction with you
• You come from luxury hospitality, high-end retail, tech sales, financial services, or another consultative client-facing role -- and you're ready to bring that expertise to one of Silicon Valley's most prestigious automotive brands
• You're available to work weekends as needed and you understand that the best guest interactions happen when the guest is ready -- not just when it's convenient

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Palo Alto represents one of the world's most storied luxury brands in the heart of Silicon Valley -- a market of sophisticated, informed buyers who choose Mercedes-Benz deliberately and expect a guest experience that matches the vehicle. Our Brand Specialists are the people who deliver that experience. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.

WHAT YOU'LL DO

• Welcome guests to Mercedes-Benz of Palo Alto with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
• Guide guests through the Mercedes-Benz lineup with growing confidence and product knowledge -- connecting the brand's engineering, design, and technology to what matters most to each individual buyer
• Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
• Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
• Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
• Meet monthly performance targets while maintaining excellent guest satisfaction scores
• Be available to work weekends as needed -- the showroom's most active days are often Saturday and Sunday

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or a consultative guest-facing role strongly preferred
• Polished, professional presence -- Mercedes-Benz Palo Alto guests are sophisticated and expect a Brand Specialist who matches their standard
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity
• Available to work weekends as needed -- required
• Self-motivated with a genuine desire to grow your earnings and your career
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $40,000 - $120,000+ annually
• Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
• Employee vehicle purchase and service discounts
• A team culture built on hospitality, accountability, and genuine care for every guest

WHY MERCEDES-BENZ OF PALO ALTO

• Silicon Valley's concentration of high-net-worth buyers means guests here arrive informed, engaged, and ready to buy from someone they trust -- a Brand Specialist who earns that trust builds a book of business that compounds quickly
• Mercedes-Benz is one of the world's most recognized luxury brands -- the brand story opens conversations and the product earns loyalty when it's presented honestly and with genuine expertise
• A store where your background from tech, hospitality, or financial services is a genuine advantage -- Palo Alto buyers respond to consultants who understand their world
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Brand Specialist does every day
• Leadership that invests in your development and celebrates the people who build lasting guest loyalty

If you're polished, people-first, and ready to represent one of the world's most iconic luxury brands in the heart of Silicon Valley -- with the availability to be there when guests need you, including weekends -- we'd like to meet you.