Sales Account Manager

B2 Direct; Mechanicsburg (Cumberland County); On-site; USD 60,000 - 95,000; Full time

Job summary

B2 Direct is seeking a Sales Account Manager to manage a portfolio of advertiser accounts from its Mechanicsburg, PA office. The role focuses on building strong client relationships, understanding goals, and recommending performance-driven digital marketing solutions.

You will coordinate campaigns, monitor outcomes, and share insights with clients. The position requires experience in sales or digital marketing and a strong ability to analyze performance data.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Strong account management and focus on client satisfaction.
• Experience in lead generation and upselling within accounts.
• Excellent written and verbal communication for campaigns.
• Background in sales or digital marketing and performance-based environments.
• Ability to analyze data, interpret reports and optimize campaigns.
• Strong organization and time-management to handle multiple accounts.
• On-site work in Mechanicsburg, PA with team collaboration.

Responsibilities

• Manage and grow a portfolio of advertiser accounts.
• Coordinate campaigns, monitor performance metrics and results.
• Communicate insights and results to clients clearly.
• Collaborate with internal teams to optimize campaigns.
• Identify upsell/cross-sell opportunities and respond to inquiries.
• Maintain accurate records of account activity in CRM and reporting tools.

Skills

Account Management

Lead Generation

Data Analysis

Communication Skills

Digital Marketing

Customer Service

Time Management

Collaboration

Education

Bachelor's degree

Tools

CRM software

Job description

Company Description

B2 Direct is a technology-focused, digital performance-based advertising company that specializes in driving measurable results for its clients. The organization connects consumers and advertisers through targeted, multichannel digital marketing initiatives. By using real-time data and analytics, B2 Direct collaborates with a network of affiliate marketers to deliver qualified consumer traffic to advertisers. The company values innovation, data-driven decision making, and strong partnerships to help clients grow their customer base and maximize return on marketing investment.

Role Description

The Sales Account Manager is a full-time, on-site role based in Mechanicsburg, PA. This position is responsible for managing and growing a portfolio of advertiser accounts by building strong relationships, understanding client goals, and recommending performance-driven digital marketing solutions. Day-to-day responsibilities include coordinating campaigns, monitoring performance metrics, and communicating results and insights to clients. The Sales Account Manager will collaborate with internal teams to optimize lead generation, ensure client satisfaction, and identify opportunities for upselling and cross-selling. The role also involves responding to client inquiries, resolving issues promptly, and maintaining accurate records of account activities in CRM and reporting tools.

Qualifications

• Strong account management skills with a focus on Customer Satisfaction and long-term client relationships.
• Experience in Customer Service, including handling inquiries, resolving issues, and supporting clients in a professional manner.
• Proven ability in Lead Generation and identifying new business opportunities within existing and prospective accounts.
• Excellent Communication skills, both written and verbal, for presenting campaign results and collaborating with clients and internal teams.
• Background in sales or digital marketing, preferably within performance-based or affiliate marketing environments.
• Ability to analyze data, interpret performance reports, and make recommendations to optimize campaigns.
• Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Comfort working on-site in Mechanicsburg, PA and collaborating in a team-oriented environment.