Sales Account Executive

Nexstar Media Group, Inc.; Johnson City (TN); On-site; USD 55,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Johnson City, TN to drive local direct advertising revenue and expand agency partnerships.

You will call on clients, present digital and TV options, and collaborate with station teams to create compelling campaigns. Responsibilities include maintaining current accounts, developing new business, and explaining advertising benefits across Broadcast TV, Digital, and OTT/CTV platforms.

Qualifications

• Bachelor’s degree required or equivalent experience.
• Minimum one year’s sales experience, preferably in media.
• Valid driver’s license with clean record.
• Experience planning and executing long-range sales objectives.
• Proficiency with computers and basic office equipment (phones, fax, etc).

Responsibilities

• Generate advertising revenue by calling on existing clients and new prospects.
• Build agency relationships and present digital and television advertising options.
• Explain benefits of ad platforms and provide rate information.
• Develop advertising schedules with clients and station personnel.
• Deliver compelling sales presentations to clients.
• Develop and execute digital go-to-market advertising strategies.

Skills

Sales experience

Communication skills

Digital advertising knowledge

Media advertising knowledge

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

CRM software

Job description

The Sales Account Executive will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
• Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.