Sales Account Executive

Nexstar Media Group, Inc.; Nashville (TN); On-site; USD 45,000 - 65,000; Full time

Job summary

Nexstar Media Group, Inc. in Nashville seeks a Sales Account Executive. This role involves generating advertising revenue by reaching out to existing agencies and cold-calling new prospects. The successful candidate will establish relationships within the local business community, maintain assigned accounts, and prepare client presentations. A bachelor's degree in Marketing or relevant experience is required along with minimum one year in sales, preferably in media. This role offers opportunities to advance in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or equivalent experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Generate advertising revenue by calling on agencies and prospects.
• Establish and maintain relationships with local businesses.
• Prepare and deliver sales presentations to clients.

Skills

Sales

Customer relationship management

Communication

Negotiation

Presentation skills

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.