Sales Account Executive

Nexstar Media Group, Inc.; Topeka (KS); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading media company is seeking a Sales Account Executive in Topeka, Kansas, who will generate advertising revenue through client engagement and relationship building. This role requires a Bachelor's degree in Marketing, Advertising, or Mass Communications, and at least one year of sales experience, preferably in the media field. The ideal candidate will have strong communication skills and be proficient with various office equipment. A valid driver’s license is also required.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or Mass Communications, or equivalent experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver’s license with an acceptable record.

Responsibilities

• Generate advertising revenue by contacting agencies and new prospects.
• Implement strategies to grow revenue and exceed goals.
• Prepare and deliver sales presentations to clients.

Skills

Sales experience

Relationship building

Advertising knowledge

Communication skills

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Tools

Office equipment

Job description

Overview

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.