Sales Account Executive

NAB Leadership Foundation; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

The NAB Leadership Foundation in Nashville is seeking a Sales Account Executive to generate advertising revenue by contacting agencies, pursuing new prospects and presenting the value of television advertising.

You will build relationships with local businesses, manage assigned accounts, deliver compelling presentations, explain pricing, and collaborate with station teams to place ads.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year's experience in sales, preferably in media.
• Valid driver's license with a good driving record.
• Experience achieving long-range objectives and executing strategies.
• Proficiency with office equipment and basic technology.

Responsibilities

• Grow revenue by implementing strategies to exceed goals.
• Establish credible relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new ones.
• Prepare and deliver sales presentations to clients.
• Explain how advertising will promote products or services effectively.
• Provide clients with advertising rate information for all media.
• Develop advertising schedules with clients and station staff.
• Collaborate with clients and staff to develop advertisements.
• Perform other duties as assigned.

Skills

Relationship building

Cold calling

Presentations

Advertising sales

Sales strategy

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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