Sales Account Executive

NAB Leadership Foundation; Johnson City (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

NAB Leadership Foundation in Johnson City, TN, seeks a results-driven Sales Account Executive responsible for driving new local direct business and advertising revenue across Broadcast Television, Digital, OTT/CTV, and more.

You will build relationships with the local business community, call on clients, prepare presentations, develop schedules, and collaborate with station staff to deliver effective campaigns that meet client goals.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or equivalent experience.
• Minimum one year's experience in sales, preferably in media.
• Valid driver's license with clean driving record.
• Experience in achieving long-range objectives and implementing strategies.

Responsibilities

• Grow revenue and exceed revenue goals.
• Build credible relationships with local business community.
• Make sales calls on existing and prospective clients.
• Develop and maintain accounts.
• Deliver sales presentations to clients.
• Explain advertising options and rates to customers.
• Develop advertising schedules with clients and station staff.
• Create ads with clients and station personnel.
• Develop digital-forward go-to-market strategies to meet campaign goals.
• Articulate benefits of Broadcast TV, Digital, OTT/CTV, Search and Social.

Skills

Sales experience

Advertising knowledge

Relationship building

Driver's license

Education

Bachelor's degree in Marketing, Advertising or Mass Communications, or related field

Job description

The Sales Account Executive will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
• Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.